It's always seemed ridiculous to me that with so many OS X users out there Adobe has never seen fit to really push flash optimisation on Macs. There seem to be small incremental improvements, after recently updating to flash player 10 my CPU usage on YouTube HD videos went down from 80% to around 50-60%, but these are still ridiculous numbers for a simple YouTube video (not to mention my lap getting stupidly warm after enough YouTube-ing thanks to the CPU load). What are people's thoughts, will Adobe ever bother? Will flash ever die and give way to a better format that can be optimised for Macs straight off the bat? Will Snow Leopard make any difference? Do Adobe even care? Is there anything to be done?