So stupid. Apple will continue to have sales that all of its competitors can only wish for even with the drop, the market is saturating and wall street expects infinite growth even if it means everyone on the planet buying 3 new iphones every year.
I do not buy the 'S' model intentionally because the design never changes. I DO buy the numbered models on purpose precisely because the design changes.
Features/smeatures. My usage of my phone has not changed in all the time I've had phones. Calls, texts, email, light web browsing and social use. I don't use my phone for anything else. Unless the iPhone 7 cannot do any of that then it will be mine this year.
Apple trying to invent new features out of thin air to sell a phone is highly irrrelevant to me. I buy the iPhone because I like the way it looks. It just happens to do the stuff I want/need it to do.