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I mean I understand the viral marketing bit. But when I think "I need a new blender" I don't think "Hey what about that blendtec blender?".
 
Well obviously. But I'm wondering who are they marketing it to, professional chefs in restaurants or a person at home?

both professional and in home. i have no idea how good they are in the professional area, but in home they are one of the best manufacturers. vitamix is very good as well.
 
I don't need a blender, but if I did, I would strongly consider Blendtec. So I guess these videos are effective, at least on me.
 
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