..Ron Johnson did to JC Penny? Ron Johnson did a complete shakeup "modernization" at JC Penny and as a result.. It turned out to be devastating for the company... Some things shouldn't be changed. History proves that People are not at all comfortable with major changes. Take for example.. The introduction of New Coke. The move backfired. There was a huge backlash with the introduction of the newly reformulated Coke and they immediately reverted back to original classic coke. Do you think Jonny Ivy's dramatic changes in iOS 7 will cause a huge backlash from the current loyal iOS user base?