All this talk and new development in nanocoating and water proofing mobile electronics.... Rustoleum has a two-part paint coating that has been shown waterproofing iPhones. Liquipel Underwater Audio The new Sony Xperia smart phone is completely water and dust proof. Samsung S4 is water proof I'm sure the new iPhone will be. Once all smart phones are water proofed, what lies in the future for Otterbox? Everyone knows they can't design an attractive case. What advantage will they have other than maybe providing additional water proofing and ruggedness? Any case you put on one of these water proof phones will pretty much do what Otterbox does...but will look better. Otterbox/Lifeproof must've seen this coating technology coming...it's going to make them obsolete unless they really change their business model around. Probably a really good thing Lifeproof accepted the buy out.