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george88

macrumors member
Original poster
May 1, 2022
66
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Everyone was saying that the iphone 14 would be $100 more expensive up until the keynote including the day of the keynote and everyone was WRONG. What if the same thing is happening with the iphone 15 but apple has secretly known this and is actually planning to reduce the price of the iphone 15 series thanks to new and improved manufacturing processes?

Here's what I think the iphone 15 series may end up looking like:

Iphone 15 256gb: $549
Iphone 15+ 256gb: $599

Iphone 15 pro 512gb : $899
Iphone 15 Ultra 1tb : $999

EDIT: The iphone 15 series is INDEED the cheapest iphones ever in Europe and the UK and saw a price DECREASE
 
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Everyone was saying that the iphone 14 would be $100 more expensive up until the keynote including the day of the keynote and everyone was WRONG. What if the same thing is happening with the iphone 15 but apple has secretly known this and is actually planning to reduce the price of the iphone 15 series thanks to new and improved manufacturing processes?

Here's what I think the iphone 15 series may end up looking like:

Iphone 15 256gb: $549
Iphone 15+ 256gb: $599

Iphone 15 pro 512gb : $899
Iphone 15 Ultra 1tb : $999

Highly unlikely. The iPhone is not just sold in North America though and the iPhone 14 saw significant price hikes over the previous 13 series across the world last year. US consumers were lucky to see prices remain static last year and are probably due to see prices increase to bring them closer to other markets.
 
We saw a price increase here in the UK but that is due to the pound dropping. I can’t see Apple dropping the price of the iPhone when it sells so well and even here in the UK with the price increase it still continued to sell. If Apple were to offer better trade in prices to counteract the price increase then I would be happy.
 
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Forgot a zero on those prices, did you?

Have you seen the world recently? Everything is more expensive, and at some point I would not be surprised if iPhone prices jumped a bit as well. But certainly not drop.
if everything is getting more expensive then people won't have enough money to buy an iphone, therefore apple will reduce the prices to increase sales and make more money. Doesn't this make sense?
 
Everyone was saying that the iphone 14 would be $100 more expensive up until the keynote including the day of the keynote and everyone was WRONG. What if the same thing is happening with the iphone 15 but apple has secretly known this and is actually planning to reduce the price of the iphone 15 series thanks to new and improved manufacturing processes?

Here's what I think the iphone 15 series may end up looking like:

Iphone 15 256gb: $549
Iphone 15+ 256gb: $599

Iphone 15 pro 512gb : $899
Iphone 15 Ultra 1tb : $999
you've got some wild dream there OP. no way would the pro, pro max, or ultra start at those prices.
 
upgrade cycles are getting longer.
there goes the time where most customers upgrade every 2 years.

iphone (and ios) performance already advanced so much that theres not much reason to buy a new iphone every 2 year.
other than to get latest and greatest (and battery issues.)

therefore to follow 3+ years upgrade cycle, the only way is to charge more for iphones.
 
upgrade cycles are getting longer.
there goes the time where most customers upgrade every 2 years.

iphone (and ios) performance already advanced so much that theres not much reason to buy a new iphone every 2 year.
other than to get latest and greatest (and battery issues.)

therefore to follow 3+ years upgrade cycle, the only way is to charge more for iphones.

I agree with this! Probably why many providers now do iPhones on a 3 year contract compared to the usual 2 year standard a few years ago.
 
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I believe that Apple is unlikely to lower the price on these as:

1. Recent reports have stated that component pricing has increased.

2. Apple devices sell well. Despite a lower than expected upgrade to the 14 series, the 15 series is bringing improvements that will increase the likelihood of people upgrading from the 11 and the 13 series.

3. Inflation is already making the devices cheaper when they’re being sold at the same price.
 
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I can see prices possibly being stable on the non-Pro series iPhones, but I can absolutely see Apple increased price on the Pro series. However, if the 15 Pros get the $100 expected price increase this year, but base storage starts at 256GB, then it's not really a price increase, you just lost the ability to get the cheaper 128GB Pro model.
 
Iphone 15 256gb: $549
Iphone 15+ 256gb: $599

Iphone 15 pro 512gb : $899
Iphone 15 Ultra 1tb : $999
gjx1b.jpg
 
if everything is getting more expensive then people won't have enough money to buy an iphone, therefore apple will reduce the prices to increase sales and make more money. Doesn't this make sense?
No because people are still buying iPhones
 
if everything is getting more expensive then people won't have enough money to buy an iphone, therefore apple will reduce the prices to increase sales and make more money. Doesn't this make sense?
Not necessarily. Apple will try to increase its revenue and this is done either through higher sales or higher margin. Historically Apple has always sought to maintain its high margin or increase it first before trying to increase the sales volumes. Increasing the sales volume is a huge supply chain problem.
So maybe they sell less but higher margin products so higher price for us. In any case the prices will only go up from now on.
 
To make iPhones cheaper Apple just has to keep current prices. Inflation will do the job of “lowering the price”. I believe they will increase pricing. +$50 or +$100.
 
Reminds me of the silly posters here who thought M1 would reduce the price of MacBooks. 😂🤣

In the real world, Apple is a for-profit company. Its executives are paid based on stock performance. That means higher profits for Apple translates to higher executive pay.
 
Even fast food couldn’t keep their prices the same. Of course Apple is increasing prices, or keeping them the same best case scenario
 
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Let me get this straight.

Apple, the company that would rather spin up an entire financial services arm to try and cajole people to take on yet more consumer debt by financing consumer electronics bauble purchases, is going to lower the price of their key, bread-and-butter, hand-over-fist, high-margin product line.

The most ruthlessly profit-centric company since the oil barons of the early 20th century would rather leave money on the table than take advantage of the get-out-of-jail free card that is inflation to raise pricing well beyond the benchmark rate and pocket the difference.

🤪
 
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