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Will the iPhone 17 Pro Really Break Apple's 8-Year Pricing Streak?
- Thread starter MacRumors
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For interest, here are the UK launch prices (incl. VAT) and adjusted for inflation (based on the BoE calculator). Highlighting to show consumer-friendly and hostile changes in the Face ID era.
2020 was seemingly a Covid-19 gift from Apple - a price reduction and a storage increase
2020 was seemingly a Covid-19 gift from Apple - a price reduction and a storage increase
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From what I'm reading at various sources but consistent info...
"It is not entirely accurate to say that Apple is completely exempt from all tariffs."
The iPhone is not a semiconductor or a chip.
The iPhone may still be tariffed on a portion because many parts are made and assembled overseas then imported into the US, still in China or India.
The issue is... how much, if any, of the iPhone 17 will be subject to the existing tariffs and how much? Will it be subject to the China tariffs, the India tariffs or both?
Who knows?
The general public will find out when the iPhone 17 models are released.
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@MacRumors
Your table corrected
[*]iPhone X 64GB base: $999
[*]iPhone XS 64GB base: $999
[*]iPhone 11 Pro 64GB base: $999
[*]iPhone 12 Pro 128GB base: $999 ¿price increase? No.
[*]iPhone 13 Pro 128GB base: $999
[*]iPhone 14 Pro 128GB base: $999
[*]iPhone 15 Pro 128GB base: $999
[*]iPhone 16 Pro 128 GBbase: $999
[*]iPhone 17 Pro 256GB: why price increase?
Apple already had their ‘yearly new iPhone with all the latest technology’ price increase from $699 to $999 (whooping 43 PERCENT price increase) in one year with the iPhone X.
There’s no need to push them continuously to increase the price more and more.
Your table corrected
[*]iPhone X 64GB base: $999
[*]iPhone XS 64GB base: $999
[*]iPhone 11 Pro 64GB base: $999
[*]iPhone 12 Pro 128GB base: $999 ¿price increase? No.
[*]iPhone 13 Pro 128GB base: $999
[*]iPhone 14 Pro 128GB base: $999
[*]iPhone 15 Pro 128GB base: $999
[*]iPhone 16 Pro 128 GBbase: $999
[*]iPhone 17 Pro 256GB: why price increase?
Apple already had their ‘yearly new iPhone with all the latest technology’ price increase from $699 to $999 (whooping 43 PERCENT price increase) in one year with the iPhone X.
There’s no need to push them continuously to increase the price more and more.
Will other storage capacities get a $50 reduction as the 256GB version? Probably not. Knowing Tim, I think it’s more likely that the 128GB gets dropped and the 256GB stays at $1,099.
Apple is a multinational company registered in many countries. iPhones are not “exported” from the US, they are not even made there.
Kinda, but modern phones obviously are computers – with way more radios, cameras, and sensors for interacting with the environment and the user than a Mac. And requiring cutting-edge chip tech to do all that on a tiny power budget.
Heck, as we see from the $599 MacBook rumours, phone chips are not even all that much slower than laptop chips any more, for short-duration tasks anyway (thermal limits in phone package).
Plus, people use them like computers, so much so that often they don’t even own a computer any more.
Think a price increase will finally happen in the US. Expecting Apple to also reduce the price gap between Pro and Pro Max. So Pro at $1149 can also happen.
A price hike, if it happens, though it will be a first in a very long time, the prices in India have increased by a lot since iPhone X. The 15 Pro was 51% more expensive than X. 16 Pro is 35% more expensive than X. With the Pro models now being manufactured within the country, hoping that the price gap further reduces with the 17 Pro. Non Pro models have similar price as in the US.
A price hike, if it happens, though it will be a first in a very long time, the prices in India have increased by a lot since iPhone X. The 15 Pro was 51% more expensive than X. 16 Pro is 35% more expensive than X. With the Pro models now being manufactured within the country, hoping that the price gap further reduces with the 17 Pro. Non Pro models have similar price as in the US.
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Wow, that's really impressive what Apple has been able to do in terms of preserving their margins while holding pricing constant. $1000 in 2017 when the iPhone X was released is a little over $750 today, and the equivalent to that $1000 would be over $1300. Tim Cook supply chain wizardry!
Dunno about that. The Pro Max is rumoured to be thicker to accommodate an even larger battery.
That may be designed to maintain the old price difference between the Pro and Pro Max even with the Pro finally moving to 256 GB like the Pro Max.
(Assuming of course that the Pro Max doesn’t start at 512 GB, which I find unlikely. 256 GB is still plenty for most customers.)
That's your counter? A US based blog using $ and not your precious € symbol, boohoo. Besides, you should know better, we have and show net prices while you always have gross prices with those fancy high 20%+ sales tax.
Indeed, prices did go up here in Europe. So yes, MR is quite narrow-minded with their 'journalism' to the point of xenophobic.
Actually, it doesn't make sense. At all. The world is bigger than the USA.
Absolutely great post! Wish MR would be as informative. Alas, that's asking too much.