In reading quite a number of comments about the 17 Air, I am seeing many iPhone Pro users who present as high-functioning, bleeding edge, tech savvy people who may replace their Pro devices with new Pro devices every 12-24 months if not sooner. The are commenting (from a PRO user perspective) on the compromised nature of the 17 Air. Their perspective is logical and I get that they question the 17 Air utility and raison d'être. It makes sense.
Conversely, I am seeing commenters on forums:
- coming from OLD, OLD iPhones or coming from iPhones that have had every bit of use and vitality squeezed out.
- who just want a phone & media consumption device... most are not moved by cameras, speeds & feeds, mwave, the lack USB C 3 with its faster data transfer rates, etc.
- whose upgrade cycles are measured only after 5+ years of phone ownership
For these people, the 17 Air is a step up in nearly every respect. The only issue for them would be price.
If they are very price sensitive, they will look at the 16E or the 17 Base before paying 17 Air money. But if they are not price sensitive, and if they want the new light-weight and shiny... and if they are just savvy enough to know that having the A19 Pro chip will ensure their phone lasts 5+ years without issue, they may get the 17 Air and be happy.
If you are the person - and I am this guy - who still has really old devices, but is not price sensitive, and wants the new A19 Pro chip, the upgrade to 17 Air can make sense.
It's the same case for Apple still pitching M-Chip MBPs to people who still have Intel MBPs (again, like I do). My 2013 Intel MBP has been on its last legs since the M3 came out, just like the battery and RAM in my iPhone 13 mini are showing signs of being very ready to retire. The 17 Air looks good to me right now. And, right on time, the prospect of a new M5 MBP in a few months (or a discounted M4 Max MBP)... or a new light-weight A-Chip MacBook might look good to me in a few months if that is a real thing.
Apple does not do what we like all the time. Which is why we complain so much about what they do focus on. But they are hyper-focused on which slivers of their audience they can draw revenue streams from. Don't doubt that.
The Mini did not sell a few thousand units - it sold millions of units across iPhone 12 and 13. But it did not sell to the level of Pros or Base phones on a year-over-year basis. So we think it was a mistake / failure. I don't think so. It was an experiment for Apple. What the mini did - before Apple sunset the device - was set up millions of Mini owners for a replacement cycle. Most Mini folks will not get a Pro. Many will consider a 16E, 17 Base or a 17 Air when they are finally ready for the new thing. Now, for the Mini user... for the non-tech savvy person with long replacement cycles... for the person who does not care about cameras... for the price sensitive... Apple has give them their own "hidden" iPhone product tier:
Base = 16E ($599)
Mid=17 Base ($799)
Pro= 17 Air ($999)
SE, Mini, Air, etc., are tools to keep the left edge of the bell curve engaged and loyal.