Looks like this might be the face of Watch. http://www.vogue.co.uk/news/2014/10/02/liu-wen-face-of-apple-watch-model-rumours It seems obvious that Apple is initially targeting women. This event at Colette, Jony Ive interview in Vogue, teaming up with a supermodel. Having Anna Wintour's sign of approval is huge. I fully expect to see Watch advertisements in the pages of Vogue at some point.