I just purchased my first movie from iTunes (I bought "Cars"), just to see what the quality was. The movie is just under 2 hours and it was 1.36 gb. While the quality isn't terrible it is no where near the quality of the HD "Simpsons" that I rented last week. This leaves me with one question, do you think we will ever see a purchase in HD option on iTunes? I think I would be more than willing to pay $25 for a movie in HD format. Anyone else agree?