I have just purchased a MacBook Air and a Mac Mini Server both of which come with no physical restore media like they used 2. My only option download Lion once a month or fortnight [machines used 4 AV/Production, restored after each job] or pay $75 Australian dollars for a restore stick that should have come in the box. Great Apple wants to transition to downloaded software only and we have to wear it - I have just spent 2 and a half thousand dollars on their machines and a now have to fork out for the OS on a super overpriced USB stick - and then still have to download iLife because you don't get that in the box anymore either.
This SUCKS! Not everyone has access to fast or cheap internet, I can see this being the future [but] - Now is too soon to roll this method out I feel, how do you guys feel about this Apple shenanigan?
It appears you don't realize what the thumb drive is for...
First, if you have Lion machines, you do not need to buy the thumb drive. You download a small utility on Apples website and make your own with any thumb drive, not to mention Lion updates are deltas so no need to redownload the entire OS.
What the thumb drives are really for is for people who are upgrading from Leopard, not Snow Leopard. Instead of having to pay for SL, upgrade to it, and download Lion (which amounts to $70) they buy the Lion thumb drive for $70 instead and have the full OS to install.