What if apple had a sort of windows emulator that shipped with new macs. It wouldn't have to have the windows look and feel. It could be like a windows "environment." It would recognize windows apps from the MacOS finder and launch them from there. There used to be a DOS emulator like this for Macs. Apple could advertise that Mac OS runs most windows Apps. cool I think that this would help apple, but it might be bad because it might not convert developers . . . think about it . . .