Just downloaded the app (and a very light reading). Yes it's expensive and I deeply want a subscription price. Most probably this digital edition will cost more than the print edition (speaking about subscription services) but I'm sure that people will buy such one if the cost goes to let's say $ 20 (instead of $10)? About the app, it's really astounding. Very good job. Worth the money juest to see what you can do on a Tablet.