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TomOSeven

Suspended
Original poster
Jul 4, 2017
571
699
Think about it.

We've come to expect that Air in Applespeak means 'light', so unless the new Macbook Air is lighter than the Pro, the name makes no more sense.

UNLESS!

Apple could, but I know they won't, make a more outside-friendly line of Macs and keep the 'Air' name.
Outside friendly means:
Slightly water resistant, bright, matte screens, durable keyboard (definitely no Butterfly mechanic), long battery life, power sipping components, less-than-premium cost.

Right now, Apple makes super portable computers you can't really take anywhere, lest their pristine chassis gets scratched, or some sunlight hits the glossy screens, or a spec of dust gets under the keyboard.

With a more rugged, budget oriented line, Apple could serve the education segment and those of us who like to work outside. Be it in public transportation, in parks, at your favourite spot in the forest, or in the garden.

The premium features, like their superb retina screens, ridiculously slim designs, quad core processors, touch bar and touch ID, Siri co-processors, Butterfly keyboards, face ID etc. could all be reserved for their Pro line.

I realise it's a pipe-dream, but to me it makes a lot of sense.

And now you're invited to tell me how this is a stupid idea, and how it doesn't fit your use-case, so nobody could ever want it.
 
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The premium features, like their superb retina screens, ridiculously slim designs, quad core processors, touch bar and touch ID, Siri co-processors, Butterfly keyboards, face ID etc. could all be reserved for their Pro line.
Most of the potential customers for an entry-level MacBook Air would benefit more from the Retina display, quad-core processors and thin design. Some durability improvements like liquid-spill resistance make sense for the target user base, but the market for rugged laptops is definitely a niche, and not even close to the MacBook Air's current user base.
 
I thought you were going to say "Outside" as in built-in cellular network connection
 
Honestly, if Apple wanted to make something “rugged” they should make another iPad model, designed to never overheat in the Mohave desert with direct sunlight on it for hours, water proof and dust proof, scratch proof screen, etc.

I doubt a rugged Mac would sell well, most rugged environments also benefit from small size and lower costs, which is where iOS devices are better positioned.
 
Tuck the iPad into a protective "rugged" case and it's good to go.....

ipad.jpg


2018 iPad with 128gb, LTE and Zagg Rugged Book case. Cost about half as much as a MacBook Air. :)

That being said, there is just no way it could replace my Macs... not even close. But it does compliment them.
 
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Most of the potential customers for an entry-level MacBook Air would benefit more from the Retina display, quad-core processors and thin design. Some durability improvements like liquid-spill resistance make sense for the target user base, but the market for rugged laptops is definitely a niche, and not even close to the MacBook Air's current user base.

Be careful, lol. The liquid spill protection will be the 3rd gen butterfly keyboard.... “we’ve added silicone under the keys for slight spill proof protection”
 
Be careful, lol. The liquid spill protection will be the 3rd gen butterfly keyboard.... “we’ve added silicone under the keys for slight spill proof protection”

The silicone actually provides no spill protection truthfully, just dust/crumb protection.

I don't think Apple want to make laptops liquid proof - it would detract from their revenue for repairs/repurchases due to someone spilling their coffee, which probably isn't as rare as we think! Heck I think if it wasn't for all the competition making water-proof phones, they wouldn't have done it with their iPhones to keep up.
 
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