I think this applies to that "Noone cares, no point, blah blah" mindset that seems so incredibly prominent with the people (they could be cease-and-desist trolls from Apple) who attack this and other efforts to tell large, powerful companies not to trample all over them.
They came for the Communists
and I didnt object because I wasnt a Communist;
They came for the Socialists
and I didnt object for I wasnt a Socialist;
They came for the Labour leaders
and I didnt object because I wasnt a labour leader;
They came for the Jews
and I didnt object for I wasnt a Jew;
Then they came for me
and there was no one left to object.
I think we should start caring, and I think that if enough people care, then that's how mountains are moved, even an inch. Now you can tell other people you don't care, and that's all dandy and wonderful and all that you can not care so much (not caring has become quite popular these days), and the company might not be doing something you personally have any objection to right now. And then, another group might be mistreated by a powerful entity and you won't care about them either, because you don't have any personal beef with that entity. And as far as the above goes, instead of there being noone left at all, there simply won't be anyone who cares to object when the company decides to trample You. And maybe you won't realize it and will feel frustrated that noone is bothering to help you, and you won't be able to understand why...or maybe you will realize it after all; but of course it'll be too late then.
You don't make the avalanche avoid you by not caring because it's currently half a mile above you; in fact, by the time it reaches you it'll be all the more powerful. And don't call me a religious crank if you recognize the mountain analogy earlier
And finally, I end by saying that I'm sure you've heard all of this before! Maybe not in the exact wording, of course, but blah blah yes you've heard it before. Well why isn't it sinking in? Because you don't actually see it before your own eyes, a ghastly, red eyed beast with menacing fangs and claws as long as your arm, tearing you into bits, devouring you while you're still alive and your mind is filled with the oblivion of futility because you know that you can do Nothing to save yourself. It's not like that? Well I guess you should just hope you never have to find out first-hand.