Apple now wants to be a phone and branded trinkets company. Fine. But Nokia was an all-conqering phone company at one point - if you didn't have a Nokia your phone sucked. As soon as the iPhone came out Nokia, almost immediately, started to crash and burn. That's how brutal the phone market is. Macs are different. People stick with a computer longer term. They based their business on the platform. They encourage people they work with, or family members, to share in the platform. The platform is part of the ecosystem so you will likely choose an iPhone, iPad over competing products because you use a Mac. And if you buy Apps from the App Store you are frequently handing money to Apple, even if just a few £ here and there. When I worked in educational publishing you might have a series graded Level 1-5. Level 1 was usually the biggest seller. Level 5, when only a few students would still be studying the subject, made up only a tiny fraction of sales. But you still needed all the levels to market it as a complete solution. You couldn't just drop Level 5 because it didn't sell that much. That would be nuts. Apple first wrecked pro workstations. Now it's wrecked pro laptops. Sure maybe most professional users can make do with Apple's offerings at this point in time but when is the cut off point? Say a small two-man business making corporate videos on iMacs is successful and expands. It now needs serious rendering grunt as time is money. They now have nowhere to go. If the Mac is no longer the complete solution you'd be an idiot to even start out on that platform, even if your needs remain quite basic for a long while. Apple will Nokia. You heard it here first.