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Apple has set up its own internal production studio called "Masters," run by the company's heads of worldwide video, Zack Van Amburg and Jamie Erlicht. The studio's first project will be a follow-up series to HBO's "Band of Brothers" and "The Pacific" called "Masters of the Air," set to launch exclusively on Apple TV+ (via Variety).

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The new show will follow the true story of the American bomber boys in World War II, based on the book of the same name by Donald L. Miller. It will be written by John Orloff, who worked on "Band of Brothers." Steven Spielberg and Tom Hanks will also produce "Masters of the Air," reprising their producer roles from the previous shows.

Although Apple has announced numerous TV shows and films for Apple TV+, "Masters of the Air" will be the first piece of content produced and launched in-house from the new production studio. All the shows on Apple TV+ that have been previously announced were created in partnership with other studios, like "Amazing Stories," which was produced through Spielberg's Amblin Television.

Article Link: World War II Drama 'Masters of the Air' Will Be Apple's First In-House Apple TV+ Series
 
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We had Sony studios and now have Apple studios, which I have a feeling will be successful because Apple has a better distribution solution with a more complete user eco system experience … something Sony could never accmplish.
 
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Apple TV+ is going to be very big. Apple have money to hire all the people they want. It’s just matter of time when Apple TV is most famous TV/movie service.

When you think all the services, it’s very hard to find any good original content. Apple is clearly trying to build very strong catalogue of content from the begin and in long run that’s going to be their strong selling point.
 
Separate from the terrific storytelling, part of what made Band of Brothers and the Pacific so great was the gritty, realistic visuals showing the brutality of war. I wonder if Apple will shy away from the nastier side of combat. Hopefully they won't "Disney" this tale.

War is bloody, the language used in combat isn't clean. It will be interesting to see if they go with a PG version of the air war.
 
Separate from the terrific storytelling, part of what made Band of Brothers and the Pacific so great was the gritty, realistic visuals showing the brutality of war. I wonder if Apple will shy away from the nastier side of combat. Hopefully they won't "Disney" this tale.

War is bloody, the language used in combat isn't clean. It will be interesting to see if they go with a PG version of the air war.

the rumors about Apple family’ing up the scripts was debunked a while ago. No truth to it.

The most I can see Apple doing is saying that if violence/language is utilized it should be in the service of the story, rather than for the shock factor.
 
Will there be a new AppleTV? The current one is stone old and I will not buy it for that price.

I’ve got to believe that Apple isn’t going to miss the opportunity to launch a new AppleTV along with their service at the late October event.

The existing AppleTV is fine but I’ll bet there’ll be a good reason to upgrade, notably better Apple Arcade performance and most likely a new remote.

I’m waiting for a new AppleTV as well. I still have the older version and want to upgrade to 4K but I’m not buying this 2 year old device for full price.
 
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