Would it make sense for Apple to make an OPTIONAL cheaper non-retina version of the MacBook 12? (And seriously, imagine the battery life!) My reasoning is that, something has to be Apples entry level notebook. So either one of two things will happen. 1) Apple adds Retina to the Air and prices jump several hundred. 2) The MacBook form factor replaces the Air line Either way, the entry level for MacBooks would go up unless something else took a place at the bottom. So, considering the internals of the new MacBook (Intel M, No Ports, 480p FTCam) then it would seem to be the obvious choice for their "Entry Level Notebook". But the only thing missing would be a reasonable price tag so just make Retina an OPTION and give it a $799-899 price tag.