The problem is (as I explained above), that every air-glass surface creates a reflection. The simple solution (known to optical lens makes for 100 years) was to limit the number of air-glass surfaces - hence the Cooke triplet and the Tessar designs (Carl Zeiss) - the latter, the Tessar, is still used on my Nokia phone as a simple 4el lens. As various AR coatings were developed which brought the reflectivity from 5% to <1%, lens designers were able to make more complex, higher performing lenses without needing to deal with excessive glare (and light loss).
Therefore if Apple wanted to solve the GlareBook issue (which is preventing me from buying a MBP), there are a couple of options:
1. Coat the glass with an AR coating (both sides), which will limit reflections to the level of the MBA
2. Remove the glass and add a matte display (NB matte is not the same as AR coating)
None of which require the invention of insanely complicated technology.
BTW to Pablo - one of the problems with "noise cancelling" is the delay associated with the processing of the sampled input signal, so for perfect cancellation, either a non-stoichastic input signal is required. Or you need to make a time machine.