iPad mini Would you pay iPad Air prices for an iPad Mini?

Discussion in 'iPad' started by ElectronGuru, Oct 21, 2014.

  1. ElectronGuru macrumors 65816

    Joined:
    Sep 5, 2013
    Location:
    Oregon, USA
    #1
    One of the oldest rules with products is that smaller stuff costs less. It has less so it somehow costs less to make so it costs less to buy. That expectation is alive and well today, driving prices and features in the latest electronics.

    The Mini 2 had all the same parts as the Air 1. Same processor, same GPU, same materials, same cameras, same antennas, same storage, same resolution. The cost to produce the Mini 2 and Air 1 were so close, apple margins on the Mini 2 were noticeably less. Because the price was less, in closer proportion to its size.

    The price is still less and now with the Air 2 and Mini 3, so are the specs. Apple could have 1) kept the minimal margins or 2) charged the same for both models, or 3) lowered the specs (production cost). They went with #3 and we've got a lot of disappointment. But what if they had gone with #2? Would you pay as much for a Mini 4, equal in every respect with an Air 3?
     
  2. vgamedude macrumors 6502a

    Joined:
    Dec 10, 2013
    #2
    If I were not purchasing a new large smartphone I would say yes, If I was back in the tablet market I would have no problem paying the same.
     
  3. rkuo macrumors 6502a

    Joined:
    Sep 25, 2010
    #3
    In a heartbeat. The difficulty with that is that Apple is trying to hit that 399 or 299 price point, but without cannibalizing 499 iPad sales.
     
  4. ElectronGuru thread starter macrumors 65816

    Joined:
    Sep 5, 2013
    Location:
    Oregon, USA
    #4
    Would you pay iPad Air prices for an iPad Mini?


    Yes, because they are playing the smaller = cheaper game and everyone is losing: 1) they don't get to make the premium machine they want to, 2) we don't get to buy the premium machine we want to, and 3) the mini gets relegated to second class status.

    If they know we will pay equally for equal components, they can risk making a 499 mini and no one has to compromise. They will still have the previous model to discount and the mini will be safe(er) from disappointing updates. Insulated against the withering sales that are killing the other 8in tablets.
     

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