I bought the Apple TV with the idea that most movies available on DVD and Blu-Ray would be available to purchase. I come to find that many movies I search for aren't available at all, and all of the rest are only available to rent. I only bought 2 movies and at this point, that is all I'm interested in. I added a bunch of rent only movies to my wish list but I hate the idea of spending $4 to rent a movie every time I want to watch it... when I could just go buy a physical copy. I thought there would be better options than Netflix and that isn't the case. There are different options but many on Netflix aren't on iTunes and many on iTunes aren't on Netflix. In fact, I see tons of movies I want to watch that are on Blu-Ray and you can rent in HD but only buy in standard definition. What a complete mess.