Hey, the man likes quality. I've just become a proud owner of a 17" Matte and love it. Whenever I walk into a Apple store and see the tacky glossy version I can't believe that I even thought twice about whether to go glossy/matte (but to each their own).
I think Phil and others still at Apple have to push the glossy cause it's their consumer targeted model, while the matte gets hidden like a red headed stepchild. Fortunately Woz doesn't have to follow such lockstep protocol. Something tells me that Jon Ive probably has a well used Matte in his place as well.