According to an article in the Wall Street Journal, an independent study found that 40% of sales in Apple's retail stores are to switchers that were swayed by Apple's switch ads. The ad campaign was thought up by an outside marketing corporation, not Apple's own marketing department.
Anyone else find this interesting? I thought Apple came up with the ads. I was surprised to learn they didn't. Glad to see they are working.
Anyone else find this interesting? I thought Apple came up with the ads. I was surprised to learn they didn't. Glad to see they are working.