Behind a paywall but if you do a Google search on URL you should be able to get around it. The gist of the article is companies can only be really good at a few things and Apple is spread to thin. Even though last quarter the Mac had its highest revenues ever they actually declined as a percentage of overall revenue. So the argument is the Mac is basically a rounding error on Apple's financials so they should kill it and put all their design and engineering efforts into iOS devices, Watch, cloud services and "the future". http://www.wsj.com/articles/why-apple-should-kill-off-the-mac-1434321848 Personally I think the article is being intentionally provocative. But if we agree with the premise that Apple is stretched too thin then perhaps things like 24/7 live radio stations should be on the chopping block, not Macs. Oh and how exactly does this WSJ writer propose Apple and its developers create the future if Macs no longer exist? On a Windows or Linux machine?