The 13" MBP update today was terribly anemic and of course, no MBA update at all. Conclusion: Excruciatingly disappointing day for premium mobile notebook users who've been waiting and waiting. Then we ask why? Is it really a technical issue with cooling/lack of space to fit in the required modules on Apple's 13" PCBs? While this is a current restriction, I simply refuse to believe this was beyond Apple. Just look at the hulking specs of the MBA-weighted Vaio Z, it torches every other 13" and even bigger notebooks to ashes. Apple simply didn't bother at this stage. Which leads to the next question: Why didn't they bother? I have two theories, one unpalatable and one exciting: A) For the portable market, they don't want to shift too much focus away from the iPad with a stunning new MBA/13"MBP. The App store is Apple's neverending pot of gold and they want maximum focus on their two flagship devices utilizing it including the iPad. For consumers like myself who want a top premium portable/ultraportable, the App store may unfortunately become the catalyst that buries our own wishes and in lieu is the cancerous behemoth continuously yielding profit upon profit. Apple, like any other corporation, always prioritises profit anyway (despite any noble declarations otherwise), however never before will this have seemed more apparent. Seeing Apple giving their iPad unprecedented priority with such an enormous focus on the App store made this all too clear. Sometimes I wish they hadn't even made the damn iPhone! (though I love the phone) But I hope, and I would predict, it's not this theory, but the following that will be true: B) This weak 13" MBP update and no MBA update is a precursor to something special at WWDC. A major revision is taking place for the premium portable/ultraportable, those who want a mobile notebook at top, top spec. As people have mentioned, though sales are lower, the margins are higher, those customers are prepared to pay more. I can't imagine Apple eschewing this demographic. I'm going to guess we're going to see something show-stopping at WWDC, perhaps a "one more thing" item after the iPhone HD introductions to again stoke the crowd's ecstasy dwindled by the multiple post-iPhone HD presentations. A major MBA revision at WWDC...I only hope! If not I'll likely go elsewhere for my 13" premium ultraportable.