Let's face it, most of us here are on the upgrade treadmill where every 1-2 years, we are inclined to purchase a new iPhone. I've been emotionally trained since 2007 that every 2 years I'm going to spend $600-$800 on a new iPhone. I know a lot of you are making the jump to the $1000 X because it is the first time since 2014 that Apple has unveiled a new form factor for the iPhone, and you are willing to pay that premium to have the newest technology today because it is exciting and different. But what about next year? I don't think this $1000 iPhone is a one time deal. Apple is going to enjoy the increase in profits from having a higher ASP. The iPhone X might come down in price next year, but there will be a XS to replace it at the $1000 price point. Are you going to keep yourself on the same upgrade cycle of every 1-2 years if it is going to be $1000 every time? I think that's my biggest issue with the X pricing. I can totally afford it, but do I really want to put myself in a position where from here on out I need to always buy the $1K iPhone?