The problem is that PCs all store the local date and time in BIOS. Macs store the date and time as GMT and adjust based on your time zone settings.
Apple's page is simply telling you to enable internet updates of the date and time each time you start up the machine (under both OS X and Windows) so that the OS goes online and resets the time to be correct for that OS. As long as the system always checks, that should work fine.
You can also do the exact opposite: turn OFF internet time updates in OS X (and optionally Windows), and change your time zone settings in OS X to GMT (Greenwich Mean Time). Then set the clock correctly, and it will stay the same in both Windows and OS X.
There's probably third-party software out there that can do this for you, but I've never bothered looking as both of those options work fine.