kiwi-in-uk said:Yes that ... and also to "hook" potential buyers, early in their decision processes.
IBM is (or was) an expert at this technique, especially in the 70s and 80s.
Microsoft uses the same technique - crudely disguised as "information for developers", but aimed at decision influencers (i.e. Microsoft qualified technicians) in large organisations. Very effective.
Then why is Apple starting lawsuits against the rumors that only help this process along?
Yes, you're right. "Asteroid" was supposed to be The Ego's "one more thing" - and that's been blown.