I have a couple of points.
fatfish said:
My actual point was I don't think it will have very much impact on Apple. Yes I had a rant about owning my music, but that's what I want, each to his own and all that, the fact that you prefer to rent or a mixture of both actually doesn't make much difference and rather supports my point. I prefer to buy, I will continue to use ITMS, those that prefer to rent can't use Apple anyway, so those that are going to rent from Yahoo are going to stop using someone else, but it won't be apple because they didn't use them in the first place.
As for not caring whether you lose your music and have to pay for it all over again, I rather suspect you are in a very small minority there, but again each to his own, I'm sure some people enjoy poking themselves in the eye as well.
Now, to the poking a stick in their own eye. This is hardly fair. Lets take TV for example. I subscribe to DirectTv, Blockbuster Online, and I get free OTA television as well. They each do three different things, and I use all three.
With music, I have Free OTA, the Music I have purchased, and now the music I rent. I do not subscribe to satellite radio because it has nearly no value to me. Between the Internet and OTA I get enough of music on somebody elses time schedule. What the Yahoo model gives me, for a price point where I get value, is I get access to music on my time, and my list, and I don't have to pay the extra price for owning it. over 10 bucks is too much for that. 5 bucks and under pushes the value.
Now for the second point...
APPLE CANNOT PROVIDE THIS SERVICE. The existing portal player device (iPod) does not have ANY DRM AT ALL, or rather it has a universal key. It does not have a protected clock, and in no way can it expire music.
This means that a significant feature in my enjoyment of music is not, and will not be available to iPod owners, ever, unless engineered into a newer Ipod, and not available to older owners, and I just do not think that Apple will bite off the PR disaster that will cause until too late.
I am currently a 1st gen/3rd gen 15 gig ipod owner. And an Ibook owner. Because these were the best at the time, and I was a switcher. By this time next year... There is a serious chance that I may switch back. Given a operating system that will instant-on, have significantly reduced malware vulnerabilities, and music files that have the right balance of drm and quality restrictions that it does not get in the way of the enjoyment of my music.
But today, apple still wins. But I am not a fan boy. I am totally fickle. I like the best value and solution for the money. And just as I switched due to complacency on one side and innovation on the other, I can just as easily switch back. We shall see.