Good luck going into a store and buying one. "a remote control for Apple TV specifically developed and designed to meet the needs of cable, satellite, IPTV and other Multichannel Video Program Distributors (MVPDs)"
So you will need your cable company, satellite company, etc to provide you one.
This remote looks like Arse. It is ugly and I refuse to buy something that has no trackpad and looks like something you can purchase at Walgreens. Good grief whoever designed this needs to learn who Dieter Rams is. Only a Townie would let something like this grace their hands.