If you reserved your phone through the following link:
https://reserve.cdn-apple.com/US/en...1&sourceID=email&rv=0&path=&iPP=U&appleCare=Y
You CAN pay full price for the phone instead of joining the Apple Upgrade Program. Seen this asked a lot of times. Just tell the specialist at the store that you want to purchase your phone at full price. It is also stated at the bottom of your official reservation confirmation email.
https://reserve.cdn-apple.com/US/en...1&sourceID=email&rv=0&path=&iPP=U&appleCare=Y
You CAN pay full price for the phone instead of joining the Apple Upgrade Program. Seen this asked a lot of times. Just tell the specialist at the store that you want to purchase your phone at full price. It is also stated at the bottom of your official reservation confirmation email.