You can't go to to load the store anymore?!?!?

Discussion in 'Apple, Inc and Tech Industry' started by Mike Richardson, Mar 1, 2016.

  1. Mike Richardson, Mar 1, 2016
    Last edited: Mar 1, 2016

    Mike Richardson macrumors member

    Mike Richardson

    Apr 23, 2010
    The circle effect on my avatar is non-consensual
    This is mind-blowingly incomprehensible.

    Since the beginning of time, the last, infinity years, you could go to and load the online Apple Store. Also,

    Now it dumps you back to

    I have been banging my head against a brick wall repeatedly and to significant self-damage trying to figure this out. For at least a month. All I can figure out is that maybe that the home page is now the store. What the hell?

    When you are someone who has tried to shop at Apple for literally the past, I don't know, 18 years, and you expect to load a fricking store? When it redirects you to "" the first thought is gonna be "Wow, damn, this **** is messed up. Where the hell is the store?"

    Not, "ooh, the main page is the store, because, ooh, there's literally no Buy button on the main page, so wait, WTF, where do you buy the damn products". Actually, even my hypothetical devil's advocate could figure that **** out.


    I had someone on the phone and I was on his PC over TeamViewer, and he was ready to buy a MacBook, and I kept going to and it kept going to the home page which almost invariably shows an ad for an iPhone. Because I thought the damned website was broken and I kept trying variations of with "store" or "shop" in the URL somewhere as well as Googling "Apple Store".
  2. C DM macrumors Sandy Bridge

    Oct 17, 2011
    Select a product you are interested in on and there are buy links or buttons all over the place. Seems fairly straightforward.
  3. stiligFox macrumors 65816


    Apr 24, 2009
    A few months back (there is an article here somewhere about it) Apple revamped their website and removed the dedicated store - they merged the store and product description pages together.

    So now you would type in or or macbookair and that will get you what you want - it's a bit more intuitive now. There is a "buy" link near the top of the page.

    Found article -
  4. maflynn Moderator


    Staff Member

    May 3, 2009
    Yep, apple changed this a while ago. Seems kind of counter intuitive but there's not much we can do about it.
  5. Rogifan macrumors Core


    Nov 14, 2011
    How so when there's a whole section of links at the bottom under Shop and Learn? Or click any one of the product categories on top and you immediately see a buy button. How is that counterintuitive?
  6. Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
    I hear ya... After buying things from domain, u gotta re-jugger ya brain... Certain times times because the domain is different, i don't even know i was on the store, since i'm always used to being a link to the "store" on home page

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