Why do we get a new phone every year ? Heres a hint its not because you Need one. Its not doing anything significantly different. (and if you get a new one every 2 years this does not apply to you) So why do we get a new phone every year ? Its social filter, you flaunt it, its new bling, you get a new swagger. same way people with alot of tattoos hang out with people with alot of tattoos. Or people show off new Jordans or a nice designer suit. Ladies you know you drool over new handbags to flaunt. Its your way of telling people, hey my phone is the best and newest you can buy. Unfortunately, you can't do that with the new 6s or 6s Plus (they look the same as last years)unless its Pink. I think its Apple's way of pranking people.