It's not supposed to be. It's a watch. That gives you a ton more info than a cheap ol' Casio. Its also a fitness tracker. And a fashion/tech statement. It says "I'm hip because tech is hip." Once native apps are available, it will be a game changer. If you go in expecting to respond to emails (on a watch with no keyboard? Really?!) or doing anything that results in you holding your arm in the air for minutes at a stretch.... You're gonna have a bad time. There are obvious use cases that are practical for some: Using it as a watch Not having access to get your phone out of a pocket or purse Using it to track a workout Sleep tracking and alarms Using it to respond to things hands free (sometimes) Having remotes for home automation at the ready around the house, instead of having to search for a phone Starting and stopping music Using it for some things your phone can do, but situationally may be more convent in that instance I also think there are things coming in this space that will blow the lid off of it all: Home automation awareness features, for example your smart thermostat will know if you're home, or asleep, and be able to adjust temperature accordingly Smart locks for hands free entry to both house and vehicle. Being able to unlock your Mac while in close range. Taptic feedback timers for all sorts of things like taking medication, expertise reps, etc. Millions of things we can't even foresee, who knew what the iPhone would be doing in 2007! If you want an iPhone strapped to your wrist, save yourself some money and leave a place in line for someone who actually wants one.