I (like most worldwide commenters and the editorial staff of MacRumors itself) disagree. The MBAs are the most successful product in the Mac line and we will certainly not wait more than another year (the 13" would be 2 1/2 years old...). The MBA M3s will be quietly released next Spring-Summer, and that will be enough to differentiate them even temporally from the newly released pro line anyway.
The iPad Air is likely the most successful product in the iPad line up but yet it’s still rocking M1 even though M3 is now out.
The iMac is the worlds best selling all in one (according to Apple) yet they skipped a generation on that machine.
The reason the MBA is successful is because it’s cheap, and to keep it cheap it will always trail behind the MacBook Pros going forward. How far it will trail behind is yet to be seen, but Apple made a conscious decision at WWDC to hold back the Air line up, the M3 chip was pretty much ready to ship at that point based off the fact the new M3 MBP is shipping with Ventura, they could have easily launched M3 in it but they chose not to, failing that they could have even waited 3 months and launched the M3 Airs together at the scary fast event, but they didn’t, this is clear evidence that Apple are holding back the MacBook Air purposely.
Do regular MBA users need M3? no they don’t, as long as it can do what they need it to do they’re happy.
Do the majority of MacBook Air users care if their MacBook Air has M3? no they don’t, they are mainly concerned on whether it’s the most recent one.
Does Apple think MacBook Air users need M3 as soon as possible? I doubt it, Apple don’t even think Pro users need at least the M3 Pro anymore.
In apples eyes they refreshed the MacBook Air 4 months ago when the 15” released, they gave something new to that demographic and with an average refresh cycle of approx. 450 days, we still have a good 300 days before a refresh is starting to become overdue.
The reason why the MacBook Air was refreshed quickly during the Intel days is because they were simply inefficient and quickly struggled in performance, Apple silicon has completely changed the game now. These generations of chips are great purchases years after launch, there are even people recommending still buying M1 generation products over M2/M3 products even though some of those products are 3 years old at this point.