ha!
you guys have ignored the fact that those are Verizon's own marketing campaign. if you look at, say HTC's or Google's ads.. they are nothing like how Verizon is portraying the Android platform to be.
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"Your wife will love the dual core Tegra chipset." (rant)
- Thread starter GraphicsGeek
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ha!
you guys have ignored the fact that those are Verizon's own marketing campaign. if you look at, say HTC's or Google's ads.. they are nothing like how Verizon is portraying the Android platform to be.
Get out of here.
Where I work, for years, ever since I've known we've only every had big Canon copiers. they are the only one's I've known.
Xerox is not really a brand I know about or associate with anything.
I've heard of it, but it has no real meaning to me.
Hah...am I the only one here who remembers you used to make a "Xerox" of something?? You didn't even use the word "copy"...
It is interesting. That is supposedly why the second xbox was named the 360 because Microsoft thought that Playstation 3 beside an Xbox 2 would make people think the one with the 3 was better.
You're digging yourself into a bit of a hole, here. Your first post was better.
I know many women who care about specs and know what they mean. I know what specs mean (though I don't care about them too much, obviously, since I'm typing to you on a Macbook Air.)I completely agree with you that a specs-based commercial seems silly considering who is the prime market for tablets. But it's not silly because the specs in that particular commercial mentioned women; it's silly because most PEOPLE interested in tablets don't care about specs, they care about ease of use. Caring about ease-of-use is a unisex trait.
There was another tablet commercial that mentioned that Android tablets are "Flash-ready." That is something that might get the attention of someone who cares about specs, but processor speed probably doesn't mean all that much. For most people, a tablet is going to perform tablet tasks fast enough.
It might surprise you, but the USA is not he center of the universe.
And only in the US did xerox become synonymous with copying.
I totally agree with OP. Personally, I look at specs last when I go out to buy something. I wanna know how the thing works. How I would use it. And how it would help me do the thing I enjoy, easier, faster, and better. I'm a pretty simple person, and Apple products just fit me. Not to say that there's anything wrong with caring about specs, but to me, it's all about the way those specs come together and make the device what it is. Call me stupid if you want, but I've never cared much about specs from the beginning. I guess it's nice knowing that under the hood you have a lot of good stuff, but when that stuff makes your device fat, ugly, and the software for it just doesn't function right with the hardware you put in it, what's the point? That's the same season I've always stayed away from PCs.
Oh and, I never got who those Droid commercials were aimed at? The only person I could see being interested in them is George Lucas. Or maybe William Shatner. Seriously, what's the deal with all the Sci-Fi stuff? It's so irrelevant and such a waste of money. Apple's commercials probably cost 1/4 of that and yet they actually get the point through to people and make them want to buy their product. Keep it simple Motorola.
Oh and, I never got who those Droid commercials were aimed at? The only person I could see being interested in them is George Lucas. Or maybe William Shatner. Seriously, what's the deal with all the Sci-Fi stuff? It's so irrelevant and such a waste of money. Apple's commercials probably cost 1/4 of that and yet they actually get the point through to people and make them want to buy their product. Keep it simple Motorola.
I was wondering the same thing when i saw that commercial. Why would his wife love the chipset? She won't give a !@#$% about that.
Same exact thing with Mercedes, BMW, etc. None of those car manufacturers ever boast about their V8's or their auto specs. They give you their vision of how grand it is to drive and ride in one of those luxury cars. You just know performance comes with a BMW and luxury comes with a Benz.
Great.
You tell them.
Too many guys here seem to think females are not capable of understanding technical details.
I'm not sure if it's different in the USA with Cheerleaders and Gun toting pick-up truck drivers, but if you started mouthing off in the UK about its only males that are concerned about such things, you'd find yourself in trouble pretty quick
Wow I hope you people who biatch about how an ad is offensive hopefully don't work in marketing industry.
When I flip on the TV, I see a commerical for swifter floor mopping products. They feature 100% females mopping the floor. They showcase dusting cleaning products for wood and upholstery, 100% of the ads depict women are the only ones doing the house work. You see a trend here?
I don't get offended because I actually do my own house chores and there isn't a woman in sight to do it for me - so do I get offended how they depict only women clean and men are somehow lazy azzes who don't do jack ****?
They don't market these devices to women because women typically don't 'give a rat's arse about specs. If you are a woman and you do care, then you are the minority. These commericals are marketed towards the majority. Boo frickin' hoo.
Why should what you have got between your pants have anything to do with if you are interested in something technical or not.
By all means say some members of the public are interested and some are not.
But we're basically saying, oh, it's a woman, she won't be interested.
That attitude was ok, in the 1950's but now?
Reminds me of these funny video's to illustrate the point:
http://youtu.be/39qdhbkTko4
http://youtu.be/SjxY9rZwNGU
It's not what's between your legs that matters, but what's in your wallet that matters. A majority of buyers of iDevices are men, women, and gays. Amongst all of them, there are a bunch people who are technically proficient and there are a majority who aren't. Men are the ones who always feel specs matter more. Women on the other hand want the thing to "just work".
Nothing is wrong with women knowing their product specs but the truth is, men are more concerned about them than women. Marketing applies to majority, not minority.
Yeah, but there's a difference between skewing an ad toward the "wow, it just works right out of the box" type of customer and openly mocking a subset of potential customers, which the "your wife will love the dualcore Tegra 2 chipset!" seems to be doing -- "Ha ha! Like she'd have ANY idea what THAT means!"
I mean, hell, I think I'm pretty tech-savvy, but it doesn't mean I don't like my stuff to "just work." THAT wouldn't offend me; the implication that I might not know, or care, what a dualcore chipset is DOES.
My gf won't give a crap about what chipset is in the tablet. If it plays some games, movies, goes online, that's all she cares about. And now, EVERY tablet out there does that.
While I am a big Android supporter, but I think these ads are counter productive.
While I am a big Android supporter, but I think these ads are counter productive.
Ok, let me back up here. I KNOW there are women who know what the specs mean. But that is a extremely small minority. And thats just the truth, not being sexist. So why would you say that in an ad if only .1% of the women who saw the commercial would understand it?
My main objective when starting this thread was to point out how Apple markets to the majority of people while Android markets to a small percentage. I would just think that, as a retailer trying to break into the tablet game, you'd want to market to a majority of your audience. Yes, the women reading this thread know what a Tegra 2 chipset is, but the are millions more who don't. So why not say something about how this tablet can help you keep your family photos organized, or something like that to feel a need for the tablet? Not a need to try and figurr out what a Tegra 2 chipset is. Apple did it. It's time to start copying what they do because it's working.
I travel alot for work and am in a lot of airports and all I see is people with iPads. Only once did I see someone with a Xoom. And yes, being the nerd I am, I do pay attention to what people have.
The Blackberry Playbook commericials I've seen are impressive. They try and do a combo of both. It's also a pretty impress OS to use too.
Huh? The number of men who know what the specs mean is probably just as small, and both sexes can do "well this number is bigger than that number" equally well. The stereotypical nerd may be male, but the average man and woman are still equally clueless about technology. Unless you have some documented statistics to back you up, you are indeed talking out of your ass with that statement, at least without a similar disclaimer for males.