You're in a special moment.

Discussion in 'iOS 9' started by _Refurbished_, Jun 9, 2015.

  1. _Refurbished_ macrumors 68000


    Mar 23, 2007
    You're exercising or some other special moment. And your hearts pumping. And you're about to turn up the reps. And the next song comes on. EHHHHHHH BUZZKILL.

    Seriously? This was rehearsed? Exercising is a special moment? What is Jimmy talking about. Next...

    Lets build the first ever worldwide radio station, broadcast in three cities.
    Not based on research. Not based on genre. Not based on drum beats (what!?). Only music that is great.

    This is why I miss Steve Jobs. Steve would do a much better job explaining to everyone why Apple Music would be the next big thing. Since his death, everything has sounded so scripted. Apple Music's announcement was confusing and highlighted the wrong features.

    In the end I think Apple Music will be a runaway success, but Apple is not helping their cause allowing imbeciles to announce their "One More Thing". Don't get me started on Drake....
  2. burgman macrumors 68000


    Sep 24, 2013
    Time for many to remove the rose colored glasses and let it go. Since apparently Apple music wouldn't exist based on old Steve quotes, it is ironic that performance onstage is more important than the product existing at all.
  3. _Refurbished_ thread starter macrumors 68000


    Mar 23, 2007
    It would still exist. Steve Jobs in 2015 would be getting into the streaming business, the times have changed.

    I didn't say it's more important than the product, what I said is we would have a better understanding of the product. Steve was the best tech salesman on the planet, it's not like what I'm saying isn't new information or a revelation. It's an observation of the present and how there's no way Jimmy Iovine steps onstage to announce a product if this was six years ago. It was a butchering.
  4. darcyf macrumors 6502


    Apr 25, 2011
    Toronto, ON
    Did you watch Steve's iPad keynote? It was dull as mud. Especially the part where he was demoing the music app. Nothing about that presentation gave a clue as to what was great about the iPad. It had to get into customers' hands before anyone even remotely understood it.

    Not bashing the guy -- just reminding you that he wasn't a magical wizard king, either.
  5. Dennison macrumors regular


    Apr 19, 2015
    United States
    I, nor anyone else here, is qualified to assert that Steve wouldn't have let this or that happen, or that he'd like or dislike a product or service coming from Apple today.

    I'd still put my money on him being impressed, maybe even overjoyed by Apple Music.
  6. RoboCop001 macrumors 65816

    Oct 4, 2005
    Toronto, Canada
    lol I'm quite sure by "exercising" he meant something else...
  7. _Refurbished_ thread starter macrumors 68000


    Mar 23, 2007
    But that's where you're wrong. He was a magical wizard king.

    Seriously though, I watched the original iPad announcement, coincidentally, right before the WWDC keynote (talk about a coincidence!).

    People didn't know why they would want a big iPod, but they knew what an iPad was after the keynote. Jobs outlined what the iPad was, how it's better than its predecessors, and why it was better at specific tasks compared to an iPhone or Laptop. A lot of people didn't understand the need for this at the time, but quickly realized its impact upon arrival.

    I know my OP seems like I think that "Steve is gone, Apple doomz". Not in any way is that true. But Apple clearly misses Steve when it comes to presentations. He isn't close to being perfect, but he WAS the wizard king of keynotes.
  8. OriolesMagic macrumors member

    Jun 10, 2009
    Ummm...he wasn't exactly referencing exercise when he brought up the special moment. It was just a joke...
  9. _Refurbished_ thread starter macrumors 68000


    Mar 23, 2007
    I just watched it again. He was not joking. The audience laughed because it didn't make any sense. Just like "based on drum beats" didn't make any sense.
  10. Wormald, Jun 9, 2015
    Last edited: Jun 9, 2015

    Wormald macrumors regular

    Jun 10, 2011
    I guess he meant to say "beats per minute", in which case I agree with him that it's a naff way to group songs.

    I agree he was charasmatic, but he lacks the authenticity of Iovine, Reznor, Lowe and Drake - all of whom have built careers and earned their stripes as musicians, producers and DJs.

    The "by music lovers, for music lovers" angle is what they're hoping will undermine Spotify and YouTube's dominance. We'll see...
  11. OriolesMagic macrumors member

    Jun 10, 2009
    He was referencing sex. Really couldn't pick that up?
  12. mizxco macrumors 6502a


    Jun 17, 2014
    I was particularly upset when he said "Apple Music is three things, first, a revolutionary music service"..
    Audience laughed, which surprised Jimmy who looked up, without realizing the significant reference he just made.

    If you're gonna launch something big for Apple, look into it's history and try to give to fk. He went on-stage seemingly to present his hero story.
  13. _Refurbished_ thread starter macrumors 68000


    Mar 23, 2007
    He was not referencing sex. He doesn't smirk or offer any indication he's making a sexual innuendo. He pauses, tries to think of something relevant...can't....declares "exercising" a special moment and tries to turn the attention from the dumb thing he just said to Dre by telling the audience that Dre exercises a lot.
  14. naasrd macrumors 6502


    Apr 30, 2008
    Dublin, Ireland

    Agreed. One wonders if the word Awesome was removed from Tim Cook's vocabulary would he be able to construct a sentence at all? He sounds at times he's been rehearsing with an amateur dramatics company, too gushing, to the point of being patronising.
  15. iPhisch macrumors 6502

    Jun 22, 2010

    Obviously, you are not a Dre fan. He declares quite often about exercising with this lady friends in his art pieces.
  16. Armen macrumors 604


    Apr 30, 2013
    Los Angeles
    The thing with exercise is you have to push yourself beyond your limit to progress. Your worst enemy is that voice that pops into your head "Stop, you're tired, it hurts" right when you've reached your limit. Some people use upbeat/energetic music to help them push forward. the wrong song can ruin the moment.

    For example when I go running and I'm tired and want to stop all it takes is a song like "Panama" by Van Halen for me to get inspired to keep going.
  17. _Refurbished_ thread starter macrumors 68000


    Mar 23, 2007
    Dre is a little more direct than Jimmy. His song "**** You", I'd say that's about as direct as it gets ;)
  18. rosario1990 macrumors 6502

    Feb 1, 2015
    Dhaka, Bangladesh
    That's pretty cool. Might have different thinking.
  19. J.gerbes macrumors 6502

    Jun 11, 2012
    To be honest, that moment was the most funny part of the keynote for me. His expression was priceless. The absolute cluelessness he was experiencing, I had to wonder what he was thinking.

    If I had to, I would say it was something like: "Oh, is there something wrong with my slides? Nope. Why is that jackass laughing? Oh well, carry on."

    And that what resulted in the "Oh" and fake laughing.

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18 June 9, 2015