You're in a special moment.

_Refurbished_

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Mar 23, 2007
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You're exercising or some other special moment. And your hearts pumping. And you're about to turn up the reps. And the next song comes on. EHHHHHHH BUZZKILL.

Seriously? This was rehearsed? Exercising is a special moment? What is Jimmy talking about. Next...

Lets build the first ever worldwide radio station, broadcast in three cities.
Not based on research. Not based on genre. Not based on drum beats (what!?). Only music that is great.

This is why I miss Steve Jobs. Steve would do a much better job explaining to everyone why Apple Music would be the next big thing. Since his death, everything has sounded so scripted. Apple Music's announcement was confusing and highlighted the wrong features.

In the end I think Apple Music will be a runaway success, but Apple is not helping their cause allowing imbeciles to announce their "One More Thing". Don't get me started on Drake....
 
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burgman

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Sep 24, 2013
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You're exercising or some other special moment. And your hearts pumping. And you're about to turn up the reps. And the next song comes on. EHHHHHHH BUZZKILL.

Seriously? This was rehearsed? Exercising is a special moment? What is Jimmy talking about. Next...

Lets build the first ever worldwide radio station, broadcast in three cities.
Not based on research. Not based on genre. Not based on drum beats (what!?). Only music that is great.

This is why I miss Steve Jobs. Steve would do a much better job explaining to everyone why Apple Music would be the next big thing. Since his death, everything has sounded so scripted. Apple Music's announcement was confusing and highlighted the wrong features.

In the end I think Apple Music will be a runaway success, but Apple is not helping their cause allowing imbeciles to announce their "One More Thing". Don't get me started on Drake....
Time for many to remove the rose colored glasses and let it go. Since apparently Apple music wouldn't exist based on old Steve quotes, it is ironic that performance onstage is more important than the product existing at all.
 
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_Refurbished_

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Mar 23, 2007
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Time for many to remove the rose colored glasses and let it go. Since apparently Apple music wouldn't exist based on old Steve quotes, it is ironic that performance onstage is more important than the product existing at all.
It would still exist. Steve Jobs in 2015 would be getting into the streaming business, the times have changed.

I didn't say it's more important than the product, what I said is we would have a better understanding of the product. Steve was the best tech salesman on the planet, it's not like what I'm saying isn't new information or a revelation. It's an observation of the present and how there's no way Jimmy Iovine steps onstage to announce a product if this was six years ago. It was a butchering.
 
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darcyf

macrumors 6502a
Apr 25, 2011
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Toronto, ON
It would still exist. Steve Jobs in 2015 would be getting into the streaming business, the times have changed.

I didn't say it's more important than the product, what I said is we would have a better understanding of the product. Steve was the best tech salesman on the planet, it's not like what I'm saying isn't new information or a revelation. It's an observation of the present and how there's no way Jimmy Iovine steps onstage to announce a product if this was six years ago. It was a butchering.
Did you watch Steve's iPad keynote? It was dull as mud. Especially the part where he was demoing the music app. Nothing about that presentation gave a clue as to what was great about the iPad. It had to get into customers' hands before anyone even remotely understood it.

Not bashing the guy -- just reminding you that he wasn't a magical wizard king, either.
 

Dennison

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Apr 19, 2015
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I, nor anyone else here, is qualified to assert that Steve wouldn't have let this or that happen, or that he'd like or dislike a product or service coming from Apple today.

I'd still put my money on him being impressed, maybe even overjoyed by Apple Music.
 

_Refurbished_

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Mar 23, 2007
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Did you watch Steve's iPad keynote? It was dull as mud. Especially the part where he was demoing the music app. Nothing about that presentation gave a clue as to what was great about the iPad. It had to get into customers' hands before anyone even remotely understood it.

Not bashing the guy -- just reminding you that he wasn't a magical wizard king, either.
But that's where you're wrong. He was a magical wizard king.

Seriously though, I watched the original iPad announcement, coincidentally, right before the WWDC keynote (talk about a coincidence!).

People didn't know why they would want a big iPod, but they knew what an iPad was after the keynote. Jobs outlined what the iPad was, how it's better than its predecessors, and why it was better at specific tasks compared to an iPhone or Laptop. A lot of people didn't understand the need for this at the time, but quickly realized its impact upon arrival.

I know my OP seems like I think that "Steve is gone, Apple doomz". Not in any way is that true. But Apple clearly misses Steve when it comes to presentations. He isn't close to being perfect, but he WAS the wizard king of keynotes.
 

OriolesMagic

macrumors member
Jun 10, 2009
89
1
You're exercising or some other special moment. And your hearts pumping. And you're about to turn up the reps. And the next song comes on. EHHHHHHH BUZZKILL.

Seriously? This was rehearsed? Exercising is a special moment? What is Jimmy talking about. Next...

Lets build the first ever worldwide radio station, broadcast in three cities.
Not based on research. Not based on genre. Not based on drum beats (what!?). Only music that is great.

This is why I miss Steve Jobs. Steve would do a much better job explaining to everyone why Apple Music would be the next big thing. Since his death, everything has sounded so scripted. Apple Music's announcement was confusing and highlighted the wrong features.

In the end I think Apple Music will be a runaway success, but Apple is not helping their cause allowing imbeciles to announce their "One More Thing". Don't get me started on Drake....
Ummm...he wasn't exactly referencing exercise when he brought up the special moment. It was just a joke...
 
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_Refurbished_

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Ummm...he wasn't exactly referencing exercise when he brought up the special moment. It was just a joke...
I just watched it again. He was not joking. The audience laughed because it didn't make any sense. Just like "based on drum beats" didn't make any sense.
 

Wormald

macrumors regular
Jun 10, 2011
131
121
London
"based on drum beats" didn't make any sense.
I guess he meant to say "beats per minute", in which case I agree with him that it's a naff way to group songs.

Steve would do a much better job explaining to everyone why Apple Music would be the next big thing
I agree he was charasmatic, but he lacks the authenticity of Iovine, Reznor, Lowe and Drake - all of whom have built careers and earned their stripes as musicians, producers and DJs.

The "by music lovers, for music lovers" angle is what they're hoping will undermine Spotify and YouTube's dominance. We'll see...
 
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mizxco

macrumors 6502a
Jun 17, 2014
738
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What is Jimmy talking about
I was particularly upset when he said "Apple Music is three things, first, a revolutionary music service"..
Audience laughed, which surprised Jimmy who looked up, without realizing the significant reference he just made.

If you're gonna launch something big for Apple, look into it's history and try to give to fk. He went on-stage seemingly to present his hero story.
 

_Refurbished_

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Mar 23, 2007
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He was referencing sex. Really couldn't pick that up?
He was not referencing sex. He doesn't smirk or offer any indication he's making a sexual innuendo. He pauses, tries to think of something relevant...can't....declares "exercising" a special moment and tries to turn the attention from the dumb thing he just said to Dre by telling the audience that Dre exercises a lot.
 

naasrd

macrumors 6502
Apr 30, 2008
430
133
Dublin, Ireland
You're exercising or some other special moment. And your hearts pumping. And you're about to turn up the reps. And the next song comes on. EHHHHHHH BUZZKILL.

Seriously? This was rehearsed? Exercising is a special moment? What is Jimmy talking about. Next...

Lets build the first ever worldwide radio station, broadcast in three cities.
Not based on research. Not based on genre. Not based on drum beats (what!?). Only music that is great.

This is why I miss Steve Jobs. Steve would do a much better job explaining to everyone why Apple Music would be the next big thing. Since his death, everything has sounded so scripted. Apple Music's announcement was confusing and highlighted the wrong features.

In the end I think Apple Music will be a runaway success, but Apple is not helping their cause allowing imbeciles to announce their "One More Thing". Don't get me started on Drake....

Agreed. One wonders if the word Awesome was removed from Tim Cook's vocabulary would he be able to construct a sentence at all? He sounds at times he's been rehearsing with an amateur dramatics company, too gushing, to the point of being patronising.
 

iPhisch

macrumors 6502
Jun 22, 2010
338
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Indiana
He was not referencing sex. He doesn't smirk or offer any indication he's making a sexual innuendo. He pauses, tries to think of something relevant...can't....declares "exercising" a special moment and tries to turn the attention from the dumb thing he just said to Dre by telling the audience that Dre exercises a lot.

Obviously, you are not a Dre fan. He declares quite often about exercising with this lady friends in his art pieces.
 

Armen

macrumors 604
Apr 30, 2013
7,385
2,266
Los Angeles
You're exercising or some other special moment. And your hearts pumping. And you're about to turn up the reps. And the next song comes on. EHHHHHHH BUZZKILL.

Seriously? This was rehearsed? Exercising is a special moment? What is Jimmy talking about
The thing with exercise is you have to push yourself beyond your limit to progress. Your worst enemy is that voice that pops into your head "Stop, you're tired, it hurts" right when you've reached your limit. Some people use upbeat/energetic music to help them push forward. the wrong song can ruin the moment.

For example when I go running and I'm tired and want to stop all it takes is a song like "Panama" by Van Halen for me to get inspired to keep going.
 

_Refurbished_

macrumors 68020
Original poster
Mar 23, 2007
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Obviously, you are not a Dre fan. He declares quite often about exercising with this lady friends in his art pieces.
Dre is a little more direct than Jimmy. His song "**** You", I'd say that's about as direct as it gets ;)
 

J.gerbes

macrumors 6502
Jun 11, 2012
268
11
I was particularly upset when he said "Apple Music is three things, first, a revolutionary music service"..
Audience laughed, which surprised Jimmy who looked up, without realizing the significant reference he just made.

If you're gonna launch something big for Apple, look into it's history and try to give to fk. He went on-stage seemingly to present his hero story.
To be honest, that moment was the most funny part of the keynote for me. His expression was priceless. The absolute cluelessness he was experiencing, I had to wonder what he was thinking.

If I had to, I would say it was something like: "Oh, is there something wrong with my slides? Nope. Why is that jackass laughing? Oh well, carry on."

And that what resulted in the "Oh" and fake laughing.
 
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