I know this has been common knowledge by many for a long time now, but I just can't believe that more people are not going crazy and raising more commotion about this. I understand that both google and apple are standing their ground on codec formats, but you have one of the most popular streaming boxes (ATV) and the absolute current king of video content forums (youtube), you would think that over a year later these 2 companies would find a way to find support for 4k video on the ATV4k. Do you guys believe that we will see this support in the near future?