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YouTube Testing Non-Chronological Video Order in Subscription Feeds for Some Users

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Following in the footsteps of companies like Facebook, Instagram, and Twitter, YouTube this week confirmed that it is "experimenting" with a way to organize its users Subscription Feeds that removes reverse chronological order and uses algorithms to "personalize" the video order. The news came from the @TeamYouTube Twitter account after it responded to a disgruntled user (via iGeneration).


YouTube's Subscription Feed traditionally begins with a "Today" banner, presenting users with a reverse chronological list of every video that has been posted by the YouTubers they subscribe to, going back to "Yesterday," "This Week," "This Month," etc. For those in the experiment, this order is replaced with what Team YouTube calls a "personalized order," which appears to use a viewer's watch history and other factors to recommend videos from their subscriptions that the company thinks the user will want to watch.

Just to clarify. We are currently experimenting with how to show content in the subs feed. We find that some viewers are able to more easily find the videos they want to watch when we order the subs feed in a personalized order vs always showing most recent video first. - Team YouTube (@TeamYouTube) May 23, 2018
YouTube already presents "Recommended" videos on its homepage and in the sidebar of other videos, leading many YouTubers to respond negatively to the change of the last chronological list of videos that could be found on the service. It's unclear what platforms the experiment is currently taking place on, but if it launches for all users it would likely affect YouTube across mobile, desktop, TV, and more.

Using algorithms to surface content has long been popular among social media networks. Facebook's News Feed has done this for years, and Instagram followed in March 2016 stating that as it's grown its users "often don't see the posts [they] might care about the most," although the company has made slight tweaks to the algorithms since then. For its part, Twitter as a whole still shows tweets from new to old, but it does choose to surface non-chronological content with features like "In case you missed it," displaying followers' liked tweets among your own, ads, and more.

Article Link: YouTube Testing Non-Chronological Video Order in Subscription Feeds for Some Users
 

matthew12

macrumors regular
Aug 27, 2009
109
226
YouTube, quit messing with the feed. I don't want to see people's videos out of order. If I've subscribed to them, just show me their videos. Go back to how you worked in 2010 with regards to subscribing to people and we'll be happier (and so will the creators).
 
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Gorms

macrumors 6502a
Aug 30, 2012
555
1,513
UK
Does anybody actually like non-chronological order? It seems to me it all it does is messes with our internal expectations of timekeeping/bookmarking and the only advantage is pushing promotional posts/similar. Which to a business makes sense, but to users... well, you won't have much business if you have no users.
 
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adamjackson

macrumors 68000
Jul 9, 2008
1,878
3,151
I've done it with every other social network. time to do it with YouTube. https://support.google.com/youtube/answer/6224202?hl=en

I watch every video on every channel I subscribe to. I don't like email and don't like push notifications from things I don't need right now so I don't subscribe to the "notification bell" that basically says if I don't click the bell, I won't see every video from a channel I subscribe to.

Now this crap?

Nope. Exporting all RSS subscriptions to OPML and importing into my RSS reader. Now I'll have an RSS feed entry for every new video from every channel I subscribe to. Like every social network before it, RSS continues to be the best way to get everything without some made-up algorithm deciding what it shows me.
 
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thebeans

macrumors 6502
Feb 9, 2009
399
481
Does anybody actually like non-chronological order? It seems to me it all it does is messes with our internal expectations of timekeeping/bookmarking and the only advantage is pushing promotional posts/similar. Which to a business makes sense, but to users... well, you won't have much business if you have no users.
Non-chronological sucks on Facebook and it will suck on YouTube also. Hopefully they don’t implement this or if they do, they provide an option of chronological order.
 
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SoN1NjA

macrumors 68020
Feb 3, 2016
2,020
2,120
the pool
YouTube, quit messing with the feed. I don't want to see people's videos out of order. If I've subscribed to them, just show me their videos. Go back to how you worked in 2010 with regards to subscribing to people and we'll be happier (and so will the creators).
I agree, if I've subscribed to somebody that means I want to see their videos, so why should they be pushed to the side?

Why do these companies hate chronological order? I've never heard of one. single. person say they miss an important post due to being in chronological order, but I've heard of plenty being missed because of algorithms.
It's getting ridiculous at this point, and to me it seems counter-intuitive ― it makes me want to use the app less. But I guess they like having you play games to figure out if you've seen everything!
 
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EdT

macrumors 68000
Mar 11, 2007
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The reason Twitter and Facebook and now Youtube are going to non sequential postings even though consumers don’t usually like it is because the people who ARE paying for these services have an economic reason for grouping like-themed material together instead of showing them chronologically.

You are the product not the customer. And since there are only a few options about services like Facebook or Twitter etc.you have no real choice. There isn’t anything you can do about your viewing/reading options beyond putting up with it or quit doing it.
 
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bwillwall

macrumors 6502a
Dec 24, 2009
799
388
The reason Twitter and Facebook and now Youtube are going to non sequential postings even though consumers don’t usually like it is because the people who ARE paying for these services have an economic reason for grouping like-themed material together instead of showing them chronologically.

You are the product not the customer. And since there are only a few options about services like Facebook or Twitter etc.you have no real choice. There isn’t anything you can do about your viewing/reading options beyond putting up with it or quit doing it.
It's sad but true.
 
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J___o___h___n

macrumors member
Aug 29, 2017
81
148
I dislike Non-Chronological Feeds. Stopped using Twitter and Facebook when they changed theirs - and I’ve used Instagram far less since they changed theirs.

Who is wanting YouTube to do this change?

I’m not hearing Creaters asking for it and as a viewer it’s not something I want.

I want to log on and see what’s new.

The home feed screen is full of Non-Chronological videos - if YouTube really wants me to see a certain video it thinks I’ve missed, it can show me it there. Don’t mess with the subscription feed
 
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kildraik

macrumors 6502a
May 7, 2006
851
1,004
They do this to keep users always searching for new content, and their brains release dopamine when they see new content or content they’ve missed. It’s digital meth. These algorithms are dangerous.
 
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gixxerfool

macrumors 65816
Jun 7, 2008
1,065
735
This has turned out so well for Facebook and Instagram. Let’s apply it to YouTube. A service that is a shell of its former self.
 
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J___o___h___n

macrumors member
Aug 29, 2017
81
148
They do this to keep users always searching for new content, and their brains release dopamine when they see new content or content they’ve missed. It’s digital meth. These algorithms are dangerous.

I dislike it because of the additional searching - long term it puts me off. Rather spend more time watching the content than searching for it.

I hate seeing something days later that I could have seen if it had shown in chronological order.
 
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EM2013

macrumors 68020
Sep 2, 2013
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“Using algorithms to surface content has long been popular among social media networks.”

Yet people don’t like it nor want it.
 
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jdiamond

macrumors 6502a
Dec 17, 2008
642
497
The reason Twitter and Facebook and now Youtube are going to non sequential postings even though consumers don’t usually like it is because the people who ARE paying for these services have an economic reason for grouping like-themed material together instead of showing them chronologically.

You are the product not the customer. And since there are only a few options about services like Facebook or Twitter etc.you have no real choice. There isn’t anything you can do about your viewing/reading options beyond putting up with it or quit doing it.

Thank you - you suddenly made so much of the modern world actually make sense! :)
 
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497902

Suspended
Sep 25, 2010
905
224
Is there an alternative way to subscribe to YouTube channels without a Google account using a third party service/app?
[doublepost=1527188310][/doublepost]
I've done it with every other social network. time to do it with YouTube. https://support.google.com/youtube/answer/6224202?hl=en

I watch every video on every channel I subscribe to. I don't like email and don't like push notifications from things I don't need right now so I don't subscribe to the "notification bell" that basically says if I don't click the bell, I won't see every video from a channel I subscribe to.

Now this crap?

Nope. Exporting all RSS subscriptions to OPML and importing into my RSS reader. Now I'll have an RSS feed entry for every new video from every channel I subscribe to. Like every social network before it, RSS continues to be the best way to get everything without some made-up algorithm deciding what it shows me.

Which RSS reader do you use?
 
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adamjackson

macrumors 68000
Jul 9, 2008
1,878
3,151
Which RSS reader do you use?

I use a self-hosted RSS Server (Fever) which I believe is long discontinued but still works fine enough with Reeder for Mac and iOS to read the feeds.

Lots of options out there!
 
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