Completely agree. There's no way DirecTV would offer an OTT service without this competition.Again, I get it. If my economics were yours, I'd be less interested in sticking with "the old" solution.
Things are changing though. Maybe the subset of real cord cutters have players like DISH reworking packages & pricing? Whatever brings the best value in individual eye-of-the-beholder ways. You like your's? Great. I like mine. Great too. Choices are good. Capitalism can actually work with enough competition.
http://variety.com/2016/digital/news/att-directv-internet-tv-packages-ott-1201719571/