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Accessory maker Zagg, known for its InvisibleShield screen protectors and other Apple-related accessories, today announced an acquisition of mophie, a company that makes external battery packs and battery cases for Apple's iOS devices.

According to a press release from Zagg, its acquisition of mophie will allow it to be the market share leader when it comes to battery cases, external batteries, screen protection, and tablet keyboards. Zagg has paid $100 million at deal closing for mophie, with a caveat that additional money may be paid out based on earnings over a 12 month period from April 1, 2016 to March 31, 2017.

zaggmophie-800x412.jpg
"This strategic combination of two industry innovators with complementary product, brand and distribution platforms will enable us to deliver increased value for our customers and shareholders," said Randy Hales, President and Chief Executive Officer of ZAGG. "We see numerous opportunities to drive revenue growth and increase profitability by leveraging the strengths of both organizations to strengthen product development, improve brand presence, and expand distribution."
Going forward, Zagg will keep the mophie brand intact, continuing to sell mophie products under the mophie brand name. Zagg says mophie will retain its identity, messaging, and strategy, but cross-branded protects, like a Zagg tablet keyboard powered by a mophie battery, are possible in the future.

Article Link: Zagg Aims to Expand Into Battery Cases With Mophie Acquisition
 

iamMacPerson

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Jun 12, 2011
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Interesting. I expect mophie will be run much like Zagg runs iFrogz. It's all owned by Zagg, but iFrogz gets its own brand name and product lines. I think the only things Zagg makes under both brands are headphones. I don't see how getting rid of a known name like mophie would be beneficial for Zagg sale wise. Mophie is known in the battery case industry. Zagg isn't. If I didn't know they were the same company, I'd pick a Mophie over a Zagg branded battery case any day.
 

jclo

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Dec 7, 2012
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Interesting. I expect mophie will be run much like Zagg runs iFrogz. It's all owned by Zagg, but iFrogz gets its own brand name and product lines. I think the only things Zagg makes under both brands are headphones. I don't see how getting rid of a known name like mophie would be beneficial for Zagg sale wise. Mophie is known in the battery case industry. Zagg isn't. If I didn't know they were the same company, I'd pick a Mophie over a Zagg branded battery case any day.

Yep, updated the post, actually. I just heard from Zagg -- that is the plan. Mophie will retain its identity.
 

Mac Fly (film)

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Feb 12, 2006
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This must be bizzaro-world. Who would have guessed in a matter of years a screen protector company, and more recently tablet-keyboard company would be able to pay $100M to buy up a company in a complimentary field. $100M ffs. Yes, invisible shields aren't cheap, but that's a lot of profit for what we're talking about. Clever bastards. I'd love me $100M.
Would we see screen protectors with built in batteries? :p

Would we see forum nerds becoming standup comedians?
 
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gigapocket1

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Mar 15, 2009
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Perfect time to sell. With software getting more efficient. Battery cases are becoming obsolete. Especially if Apple introduced rapid charging in their next release?? Who needs a mophie if I can get my phone up to 50% in 15 minutes
 

OldSchoolMacGuy

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ZAGG is grasping for anything to expand their desirability. Right now they offer mostly overpriced screen protectors in a market where most buy the $5 ones and live with them just fine.
 

Apollonian

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May 10, 2010
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This really strikes me as a purchase Apple should have made. With their new battery case this seems like a logical acquisition, plus I honestly think Mophie has them beat on design and holds many patents in the field of battery cases which are of value.
 

newdeal

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Oct 21, 2009
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I used to have one of those invisible shield things on my iphone 3g. Unfortunately it was only invisible until the edges got filled with pocket lint
 
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maflynn

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May 3, 2009
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Wow, didn't see this coming. I have to say, I really don't see the synergy in the acquisition, yes both make accessories for the iPhone but they're really two different products.
 

powerboy123

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Nov 25, 2015
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Wow, didn't see this coming. I have to say, I really don't see the synergy in the acquisition, yes both make accessories for the iPhone but they're really two different products.

BAWWWHAHAHAAHAHAH~~~~.. This was eventually going to happen - I used to work at mophie. The writing was on the wall. And when one of your best customers says that their product is better than yours in THEIR store with THEIR logo on it.. well...

I am just surprised someone would pay 100m for a company that essentially has nothing in the pipline and so many BETTER and CHEAPER products in the market. Am sure the execs made out with a parachute- that was the goal all along, right?
 
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