I was reading about this app a few days ago and perhaps due to my poor reading comprehension didn't quite understand it. Turns out that if you wanted to create your own tumblr-esque website (or even a blog), you could use this app to regularly maintain, update, etc your website from your phone. It's limited to adding text posts, links and photos (library or taken at the time) but you basically create a title, select a theme and then add posts. It gives you a URL that hosts the 'website'. You can go back to the app at any point, add new posts and publish them to the website. Very limited in terms of customization, but if you wanted to set-up a quick site for a content stream, might be worth checking out.. also, it's free. Has anyone else used this?