Had heard a lot of good things about the Zinio app, so I downloaded it to give reading a magazine on the iPad a try. I went to download my favourite mag World Soccer and found it that it would cost £5.40 to buy the latest issue. WTF? It has a cover price of £4. I could understand it if it was cheaper or even the same price, but over 30% more expensive than the hard copy (with all the associated printing & distribution costs). Are they off their heads?