I'm surprised the bot didn't pick this up, but Zinio launched their own iPhone app yesterday. The app allows you to purchase and read magazines distributed by Zinio -- right now that number is about a dozen, though I expect they are working on filling their library asap . Full news and review here if you are interested. Their launch press release is dated January 11th so many they may have leaked the news late Friday not expecting people to notice until Monday morning (speed of the web, and all that). It's not a bad start, though I think many iPhone users used to the way Safari works will be disappointed in some of the way the zoom works. Also, it seems obvious that Zinio didn't work closely with their publishers because the two sample magazines available don't seem to be customized for the reader (though I may be wrong since I only downloaded the PC Magazine issue). There are no embedded links or multimedia like the Sports Illustrated tablet demo. The app is free so there is no harm in trying it out (disclosure: I have no connection to Zinio in any way). The most important thing about the app is that it is yet another example of a company that realizes that they must make magazine content available in many different forms. Zinio deserves credit for their commitment to making the content available on the iPhone. I would expect Zinio to be one of the first companies porting their products to any new Apple tablet. Of course, Zinio has a financial stake in all of this since they sell the magazines online.