Mobile applications company ZoomMediaPlus has announced the ZoomIt SD card reader for Apple's iPhone or iPod. Files including photos, videos, music and documents can be transferred in both directions using the included ZoomIt application. Priced at $59.95, the card reader will start shipping from April 2010. It is unclear whether Apple's camera connection kit announced alongside the iPad will be able to perform a similar role. http://www.dpreview.com/news/1002/10020903zoomitiphone.asp This will be great to transfer photos directly from the camera to the iphone using just the SD card! and it will be even greater if it also works for the ipad!