All in all, disappointed. I expected a deeper rethink.
I'm as big an Apple fanboy as anyone, but -- perhaps for the first time ever -- I felt this Apple launch was underwhelming and really left me wanting. I think Apple has aimed too low with the iPad (at least so far). My sense watching Steve's presentation was that he was showing us a beta version that hadn't been fully thought through yet!
I realize that just about nothing could ever live up to the uber-hype surrounding Apple's mythic tablet... but there was uber-hype surrounding Apple's mythic smartphone, and the iPhone launch largely lived up to that. It wowed just about everyone. I craved that thing on day one. The iPad simply does not inspire that degree of must-have lust. If the iPhone launch was a revolution, the iPad launch by comparison seems like a retread of the earlier revolution on a new form factor.
I expected a deeper rethink than that.
INTERFACE PROXIMITY TO IPHONE OS:
Apple's approach to this product indeed appears to be a "big iPod touch," with all the exact same advantages and all the limitations.
I find this to be aiming too low. They somehow seem too attached to their successes with the iPhone OS and were therefore perhaps unwilling to reinvent the tablet interface too much. The potential opportunities presented by a larger screen seem not to have been fully capitalized on, in favor of keeping things as close to the iPhone OS as possible.
PUBLISHING INDUSTRY INFRASTRUCTURE:
I was sure that Apple was going to introduce a new approach to the creation, display, subscription, and selling of published media including newspapers, magazines, and periodicals. I was sure Steve sought to reinvent the publishing industry with his tablet just as he had the music industry with his iPod/iTunes. I was
sure. I anticipated a new "iNewsstand" section of iTunes. I anticipated over-the-air subscription renewals and push delivery of new issues. I anticipated
Sports-Illustrated-prototype-like innovative interfaces merging print with animation and video (the components of which would perhaps be available as part of the new SDK). I even anticipated rich full-screen opportunities for advertisers. And what did I get? A lackluster scaled-up New York Times app? Not begun until the final two weeks? Apple's answer to the future of publishing is "make us an app for the App Store... it'll be just like your old app, but bigger!"???? Come on, guys.
AESTHETICS:
ASPECT RATIO -- Let me add my voice to the chorus: Why a 4:3 ratio?? It feels too square/squat. It certainly doesn't favor watching widescreen movies. Even the iPhone is closer to 16:9. I thought we were moving
toward a widescreen world, not away from it.
VERTICAL BIAS -- Why does Apple seem determined that the tablet should primarily be used by default in the vertical orientation? You can't even dock it horizontally, which means you can't watch videos while it's docked!?!?
HOME SCREEN -- I'm sorry, but that Home screen has all the excitement of a shuffleboard semifinal playoff game. That's it? That's all you guys could come up with? Tiny iPhone icons spaced out and floating on a huge screen? And who chose that lame desert-at-night landscape wallpaper to be the face of the iPad to the world????
Does the iPad have potential? Sure. There's a lot of opportunity, and a lot to grow into of course. But unless they yanked a LOT out of this keynote at the last minute, I didn't feel like they were delivering "the most important work" Steve Jobs has ever done.