He was not talking about thanksgiving but about Black Friday. We Europeans did have a Black Friday discount last year. I got a 100 € discount on my iMac.
This is disappointing.
But I think you're missing the point. Black Friday is an After Thanksgiving sale so it's suppose to be dedicated to the U.S. If Apple allowed it to be extended outside the U.S. last year and not this year then perhaps they got flack from it. A line has to be drawn. The UK has special deal days that the U.S. doesn't have. It goes back and forth. The UK can't keep getting U.S deals when the U.S. can't get theirs.