Smart Move Apple... and Today You Can!
For the first time, a product that Apple Computer, Inc has designed, built, tested, marketed, and refined will be sold everywhere. I think that it is ironic that "Applephobes" who would never touch and iPod from an Apple Store or an online retailer, will now be able to walk into a Sam's Club, Wal-Mart, Costco, or a Radio-Shack, and pick up one of our beloved magical devices, and simply because the letters "HP" are laser engraved in the back of it, feel better about purchasing it because it comes from the windows world. This is the mentallity of PC users. Ask a PC user if they love their computer, and they will laugh at you. Ask a Mac user if they love their computer, and they will say yes, and they will tell you all about it. This is where Apple made the right move by putting the perrienial foot in the door.
This is a brilliant move by Apple, and something I wrote about a few weeks ago, for Apple to "Appleize" the PC industry. Get people to feel comfortable with your equipment, and then out of human nature, people become curious, and want to find out more about there products. They start to look at the Apple platform, and that may just be HP's by Apple running OSX. We know that the operating system is more stable, does not crash, and easier to use, but the masses still think that Mac's are for education. Why? I deal with fixing windows machines all the time for small businesses, and the reality is people fear change and the "unknown". Walk into a Best Buy or Costco or a Radio Shack. ALL PC's. NO MACS. I would love to walk into Best Buy, and see a G5 PowerMac or iMac by HP. This may be the start of increasing market share by piggybacking on HP's distrbution channels.
Smart Move Apple, Smart Move Steve.