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I just don't understand why they would want to do this.

I rarely watch TV shows on a TV.

How often do people actually upgrade there TV's?


Here are a few musings I have on the subject...

"Why do they want to do this?" Two words... Apple, Inc. Remember what Steve said when Apple dropped the word "Computer" from their name. They wanted to be a premiere electronics company and "computer" would pigeon hole them regarding perception.

"I rarely watch tv." What is to become of the future of Apple's OS/iOS? They have already taken some of the best parts of iOS and incorporated into Lion. What further integration will be included in Mac OS 10.8 or 10.9 and what hardware might support it?

"How often do people upgrade their tv's." My 2006 24" Intel White iMac is still going strong, while I drool over the recently released 27" iMac, but my iMac started with 10.4 Tiger, then 10.5 Leopard, 10.6 Snow Leopard, and 10.7 Lion (soon). Who needs to upgrade the tv, when they can upgrade the "OS" guts. Eventually, you'll want to upgrade the hardware with better specs but t's not like you have to run out every year and buy the newest like some have done with the iPhone.. What's to say you won't be able to do that with a tv from Apple? Just add bluetooth keyboard or allow iPad virtual keyboard to talk with tv and you have a heck of an entertainment center slash computer, iPod - Music, Movies, Photos, app store, etc.

Just a thought or two. Of course only Apple knows! :apple:
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One word: 3D

I reckon Apple has seen the potential of 3D, but the limitations its currently has, most significantly having to wear glasses to view the content.

Apple has been known to take existing products and refine them into something that leaps ahead of the competition. Glasses free true three dimensional television. Thats the only thing I can see that will really define itself in the market place.
 
In the UK I would think a tv by apple would bomb like a stone.

TV pricing is cut throat now, with excellent looking and spec models from all the leading tv brands at rock bottom prices.

50" for £499 type prices Inc sales tax.

Or course you can pay more but even the high end ones are a fraction of what they used to be.

Sure make an apple tv with an aluminium back and some glass on the front, but don't expect to compete on the high street.

We all have sky, virgin media or free view over here.

Seems a waste of time to move into this Market really.

What happens in such a tiny place as the UK is not going to either encourage or deter any plans by Apple.
 
Too many competing companies with narrow margins - is that why Apple never got into the mobile phone business?

But a phone is a collection of complex parts put together to make a final product.
All a tv is really is a screen.

Apple can't make TVs any thinner really than whats out there now. They can't really make them and bigger and they can't make them any higher res as there is no point till 4k becomes the next hd standard.

All a tv really is, is just the display with a few inputs and some iffy speakers.

There is always a Market up the high end with local dimming, rgb led backlighting etc, but apple now are after the mass consumer Market for their products, and that's flooded with TVs now.

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What happens in such a tiny place as the UK is not going to either encourage or deter any plans by Apple.

Possibly but we are very tech oriented in the UK, probably much more than the us as a whole.

I assume the US has Its own very strong tv cable companies? And content delivery systems.
 
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People here are thinking as an apple tv as they do an iphone or ipad, a tv can have quad a6 processors, there is alot more space then an ipad when you dont need a battery. Why do people buy cinema displays if they can also buy a cheap benq one? Because its apple and proven for quality! Why do people buy bang and olufsen tv's at 4000 euros? Because the quality is miles apart from a samsung or sharp ;)
 
I believe Apple is going for a TV set and it will be an amazing piece of innovative technology. A living-room media and Internet hub with some"magical" human-interface.
However, I don't see it becoming a huge phenomenon like the iPad or iPhone. It will start as a "hobby" in the same way as the current :apple:TV, not destined to large sales volumes, at first.
 
Not a really big surprise, as the Apple TV has frequently been called a 'hobby' by Apple (to gain more experience in the TV market) and they obviously want to compete against Google TV... It would make sense to integrate content-delivery into the TVs themselves though. I would be interested to see how they would make the TV market more user-friendly though...

While my Philips' (PFL9704) user interface, 'apps' and processing power could be improved, I love the look, the quality of the screen, its image enhancements, and its Ambilight Spectra 3! And as I have a Mac Mini + Plex connected to it, I wonder if Apple will be able to present something that will make me want to move the Philips to the bedroom ;) The big improvement lies in the user interface, but as Apple most likely want to distribute content digitally (like the current Apple TV) it will probably be a closed platform (like to other iOS devices) and no way to play your downloaded euh... own content.

FlatTV_46PFL9704H_Llifestyle%202.jpg
 
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As other have said, it really makes sense for apple to just make a box to do all this. The box can be cheap, and easy to upgrade when a new model appears.
Surely does the box make sense for owners of current TV sets.
But why shouldn't Apple sell their own display set with the Apple TV built-in, and then additional functionality on top of that for a premium price?

You build it into a $1000 tv and then you hit all sorts of problems.
I dont think consumers in general have the mindset to keep changing TVs all the time.
Where's the problem supposed to be?
Why should people change their TV sets so often?
Just look at the current Apple TV: It isn't any more powerful than the one introduced five years ago.
And yet it's selling like hot cakes.

A platform based on an A6 processor can do internet, HD videos, FaceTime - basically everything that you could conceivably fit into a TV today. With firmware upgrades this thing is going to be sufficient for 5 years. If not even longer. I mean... what's out there or what will be out there in the TV market in 5 years?
 
In all honest I could see a realistic scenario.

As we all know apart form a aluminium box and a few peripherals apple don't make anything anyway. They just assemble other companies parts and write a software ui to tie them together.

Apple are not going to start making tv screens, they don't make iMac screens or iPad screens or iPhone screens either.

All that may well happen would be some tie in deal with Samsung or LG to make a tv from their range, change the case design a little, build the apple tv inside the case and put a new ui onto it. Job done.

That's all it will probably be in reality. A re badged Samsung or LG in a new case with apple tv circuit board and a re written front end.
Cheap and easy to do.
 
I would love to easily control my TV with my iPad or iPhone, having the ability to surf the internet with this devices or an Apple Wireless Keyboard without any effort. Just switch to the App Channel and select Safari, use Mail to check your Emails, stream your Media Content on the TV, play Games, ...

if they would make an at least 50" Screen with a competitive price ... i would buy it.
 
Hopefully with Full Picture-in-Picture (Full PiP), which requires at least two tuners inside the TV set.After image quality, that is the most important feature of a TV set for many people.
 
The LG was showed in real life in December 2006

It was leaked images shown in December. Images on a website is not real life. Even in January it was only pictures being distributed by LG.

What happened was that both the LG KE850 and iPhone was developed in parallel in 2005-2007.

There is no way that Apple could have started developing a phone in September 2006 and shown a functional phone 5-6 months later.
 
hrm for this to work I would guess they would have to still do a separate replacable/upgradable box that used a proprietary interface between the Display Panel and the box. Similar to what Pioneer tried to do with the Elite series Plasma few years back. Of course that doesn't exactly fit in with Apple style of sleek minimalistic design ;)
 
Are these the same sources that have been perpetuating this rumor for 5 years?

I just don't see the point when we already have the AppleTV, which is already capable of everything talked about in this topic -- Apple just chooses to cripple it. So I'm not sure how an actual TV would be any better?
 
My prediction from summer 2010

I'll just repost what I said summer of 2010...we'll see how right I am :)
OH AND BY THE WAY you can see that I predicted AirPlay in this post before it was announced by Apple. There weren't even rumors circulating for AirPlay at the time I posted this, so my track record is good so far :)

And people laughed at me...

EDIT: And reading over my post again, it appears I successfully predicted iTunes in the Cloud too!

https://forums.macrumors.com/threads/977034/

TL;DR:
50 inch iPad, called the "iTV", hand-in-the-air gesture-based input, 4K retina display, instant-on, runs iOS apps, videogames similar to XBox Kinect, sells for $999 unsubsidized but $699-ish subsidized by Comcast, no way to plug in any cable/satellite, content comes from cloud-based iTunes, subscription to Comcast guarentees quality internet connection and access to all the TV channels, fonts and webcontent resize based on distance you're sitting at, uses face recognition to tell if a visually impaired person is watching iTV and accordingly adjust font size and inverts the colors, voice recogntion of spoken letters obviates the need for a keyboard when typing in a URL, can run for 12 hours off of internal Li+ ion battery for setting up a presentation on-the-go, and more


So I'm gonna lay it all out right here. I'll say up front that I have no inside information at all; the purpose of this post is to be able to point back at this in 2012 and say "See, I can predict the future". Note the timestamp on this post.

The future:
-In January 2012, Apple will announce the iTV, their true television effort. Apple TV will be discontinued. Apple couldn't care less about any outstanding trademarks for the name.
-iTV is essentially a "big iPad", comes in two models: 50 inch and 37 inch.
-iTV is about as thin as today's iPad. It's less than half an inch.
-Resolution is "retina display" resolution such that when viewed even as close as 3 feet away, pixels cannot be discerned. 4K resolution (or more, or less. I'm too lazy to do the math).
-iTV will not accept any sort of cable or satellite connection. That's not the point. Apple is offering you a better alternative to your cable and satellite TV.
-Content will be offered by an iTunes subscription plan, which is $29.99 a month.
-TV shows and movies will stream live at 720p or 1080p, but when downloaded and cached it will playback at full 4K resolution. An industry first.
-iTV will run iOS apps. At this point, iOS will be resolution independent to allow for intelligent scaling to this 4K-ish resolution. But HIG guidelines will advise developers to rewrite their apps to fit the iTV experience.
-Input will not be based not on keyboard, mouse, nor trackpad. And nor will it be based on touch. Apple introduces touchless user input, another industry first.
-To skim through TV channels, put your hand in the air and wag it left and right. Then make a "stop" gesture (like a crossing-guard) to stop on HBO. Wag a couple fingers up and down to scroll through the TV shows offered by HBO, until you reach Curb Your Enthusiasm and make anoter "stop" gesture. Point at the TV or speak the word "play", and playback begins.
-iTV discerns voice commands from regular conversation by recognizing the users' faces, and establishing a "lock" on who is watching iTV by paying attention to the users eyes and facial orientation. When a user wants to make a voice command, a simple gesture like raising a finger (similar to "oh, excuse me, waiter?") before speaking the command.
-iTV costs $699 for the 37 inch model, and $999 for the 50 inch model. Why so cheap? Because it's "just a big iPad", and Apple has perfected the manufacturing process of iPads by 2012. Frankly, the thing will only cost $200 or $300 to make. Big-ass margins.
-People will buy the iTV to watch TV, but it's the web browsing and iOS apps that will keep them hooked. The media will call it "Minority Report on your TV". Search maps, browse photos, call up Yelp, etc. You know the drill.
-Web browsing will actually be made usable on a 50 inch screen 12 feet away by a unique font resizing algorithm invented by Apple. Since iTV is keeping track of faces and eyes, it'll smoothly resize the web page's font to a size that is considered readable at the distance the primary user is sitting. If the user gets up and walks toward iTV, the font will be resized accordingly, as well as the rest of the page. Think of double-tap to zoom in Mobile Safari, but applied to web content on a big screen that is far away. Another industry first.
-You don't need a keyboard to type URLs into iTV's Safari because you can just say the letters. For example, say "C-N-N-dawt-com...go" and CNN's site will load. Unfortunately, voice recognition in 2012 will only be advanced enough to perfectly understand letters well enough to be considered idiot-proof. Apple may still attempt to have iTV recognize spoken whole words, such as the name of TV shows at the very least.
-Members of the family with poor vision will be noted by iTV and facially recognized. Their baseline font size will be a little bigger to compensate for poor vision. And color-inversion for severely impaired vision. All scaling/switching on the fly via face recognition. Industry first.
-Video games. At 4K resolution. Will be controllerless, nearly exactly aping the XBox Kinect technology. Hardcore gamers will bitch, but casual gamers will flip out and love the fact that no extra video game console is required, the graphics are amazing, and no need for controllers or remotes. Apple will become a leader in the "console" gaming industry overnight, similar to it's current success in mobile gaming.
-Since iTV is "just a big iPad", when you turn on the television it's instant on because you're just waking the display. Instant-on just like the iPad.
-And since it's "just a big iPad", it'll actually run unplugged from a power source. The battery life is about 12 hours, enough to prop the thing up on a stand and use it to give big-ass presentations, with "Minority Report" gestures, at an expo or other public situations.
-By 2012, hopefully Apple has gotten it's **** together and made iTunes cloud-based. Buy once, play anywhere. Apple recommends plugging iTV into the internet via ethernet cable.
-Of course, if you're doing stuff on the iPad or iPhone, you can optionally beam content to iTV, similar to Intel's WiDi technology today that lets you stream your laptop's display wireless to your television for the purpose of watching internet video. iPad and iPhone can also be used as input for typing in URLs into iTV's Safari, but Apple will emphasize that peripherals are not needed for using iTV.

Bonus Prediction-Since iTV is a real bits-guzzler, Apple will negotiate a deal with Comcast (of all companies). Comcast will guarentee each subscriber a minimum threshold of internet connection quality so that streamed content doesn't look like crap. Plus Comcast will act as a go-between for Apple and the studios/networks. Since HBO is comfortable working with Comcast (but not with Apple), Comcast acts as the middle man so that Apple can finally have everybody's favorite TV shows. This finally solves the main problem of Apple TV today, namely the lack of breadth of content. This also subsidizes the cost of iTV so that the final price is $499 for 37 inch and $699 for the 50 inch. No I'm not kidding, yes I do honestly believe these subsidized price points are doable, yes these things will sell like hotcakes. Similar to AT&T today, Comcast will become everyone's favorite new whipping boy and will be the weakest part of the iTV experience since Comcast is out of Apple's direct control.

edit: forgot to add - some sort of wireless protocol, like Bluetooth 3.0 (or something that Apple home-brews) to allow for third-party wireless speakers. [Apple will make speakers too, but they'll be junky and overpriced.]
 
I'll just repost what I said summer of 2010...we'll see how right I am :)
OH AND BY THE WAY you can see that I predicted AirPlay in this post before it was announced by Apple. There weren't even rumors circulating for AirPlay at the time I posted this, so my track record is good so far :)

And people laughed at me...

https://forums.macrumors.com/threads/977034/

And I think people will still be laughing, its full of fishfull thinking and absurd technological things
 
I doubt Apple would do this, at least not at this point in time. The Apple TV is still a hobby, and Apple is still trying to figure out the service for it (cancelling the 99c TV show rentals). Going all out with an actual TV won't happen. Once Apple figure out the perfect service to complement Apple TV, along with 1080p, then maybe they'll upgrade the Apple TV from a hobby status into a full-blown TV.
 
What happened was that both the LG KE850 and iPhone was developed in parallel in 2005-2007.

There is no way that Apple could have started developing a phone in September 2006 and shown a functional phone 5-6 months later.

I know, and all the phones ressembling the iPhone presented in 2.007 where developed by the same time but, yes, they're copycats
 
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4k no way, retina on tvs is nonsense. You already cant see individual pixels 2,5 meters away from an 50". 4k only makes sense when watched close up. Wich with tv's we dont.
 
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4k no way, retina on tvs is nonsense. You already cant see individual pixels 2,5 meters away from an 50". 4k only makes sense when watched close up. Wich with tv's we dont.

Yeah I actually agree with you and it's the one prediction that I regret making.

But seriously did anyone catch how I predicted AirPlay Video back then? I think I'll pat myself on the back for that one!
 
[url=http://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image[/url]



Jobs, of course, had also denied that Apple had any interest in producing an Apple cell phone back in 2003, four years prior to the launch of the original iPhone.

Article Link: Multiple Sources Suggest Apple Working on Television for as Early as 2012


And I STILL think they had no interest in making a "phone" evident by the product they produced.

It wasn't until the 3Gs that I saw the thing catch up with basic stuff like MMS
 
I feel that Apple could make a beatiful tv that would all others tvs look downright ugly. On the other I don't think it would have the best picture quality and that is the key for me.


But if they come out with a tv that looks great and have the best picture quality they will have a winner!
 
I just don't understand why they would want to do this. I rarely watch TV shows on a TV.

And with the iPhone, people said the screen would be too small. People also said a tablet was useless.

TVs have generally lousy interfaces, so Apple could contribute something there. If the TV were essentially a 40" iMac, I'd bet it would sell.
 
518a4CLd3CL._SL500_AA300_.jpg


I guess this is another conquest on Apples road to rule the world. Hope we're not getting a s-hitty iPhone this year because of all this diversifying.
 
An Apple TV would bring unparalleled software which is precisely what TV's out there are currently unable to provide - Diverse software to match the hardware.

The possibility of using your iOS device as a remote or even wirelessly mirror what's being displayed makes it an attractive proposition. Yes you can mirror what's on an iOS device now but what if the hardware in the television allowed you to do it wirelessly...

It's conjecture at this point but if Apple can combine innovative hardware (IPS display a given presumably) with the reputed software to match it could change the face of television.

The current Apple TV offering would be discontinued to force people in purchasing the televisions to experience 'real' Apple TV I'd imagine.
 
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