Multiple Sources Suggest Apple Working on Television for as Early as 2012

Discussion in ' News Discussion' started by MacRumors, Aug 27, 2011.

  1. MacRumors, Aug 27, 2011
    Last edited by a moderator: Aug 27, 2011

    MacRumors macrumors bot


    Apr 12, 2001


    Rumors of an Apple-branded television set were revived earlier this year by a former Apple executive, and we've long seen similar claims in the past. The frequency of these rumors, however, seems to be increasing, now with Venturebeat pointing to multiple sources suggesting the same.

    Venture capitalist Stewart Alsop who sits on the board of Sonos and was an early investor in TiVo told the site that "he has heard multiple sources throughout Silicon Valley that the Apple television project is underway."

    Piper Jaffray analyst Gene Munster also cites component suppliers as well as an internal Apple source to suggest the same -- that Apple is planning on launching a television in the 2012/2013 timeframe. Munster isn't the only analyst who has predicted an Apple television, and we've heard whispers from others.

    It seems that momentum is picking up for rumors that Apple is heading into the television marketplace. Yet as recently as 2010, now Apple CEO Tim Cook had said that Apple had no interest in the TV market, but did feel there is "something there" to the Apple TV, Apple's $99 set-top-box. Later that year, Steve Jobs had also outlined the challenges of infiltrating the television industry.

    Jobs, of course, had also denied that Apple had any interest in producing an Apple cell phone back in 2003, four years prior to the launch of the original iPhone.

    Article Link: Multiple Sources Suggest Apple Working on Television for as Early as 2012
  2. Andronicus macrumors 6502a

    Apr 1, 2008
  3. cmaier macrumors G5

    Jul 25, 2007
    So what's the point? Just integrating an Apple TV in a TV? Given the rate of change of technology, I prefer my TV to just be a dumb display - it's easy enough to swap $99 external boxes as technology improves, and a lot harder to replace 50+" TV's every couple years.
  4. iDuel macrumors 6502a


    Jul 20, 2011
    As pretty as they may look, it still probably won't be as competitively priced with other brands with the same technology.
  5. 8CoreWhore macrumors 68020


    Jan 17, 2008
    Big D
  6. dance2noise002 macrumors member

    Apr 14, 2008
    Will it support 3D that should be the next question....... lol.
  7. SilianRail macrumors 6502

    Feb 24, 2011
    This is idiotic. They're getting down in the dirt in a commodity business and their software advantage will be minimal. TVs are already simple enough to use.
  8. Roy G Biv macrumors 6502

    Roy G Biv

    Dec 26, 2010
    Make a beautiful, 32" aluminum TV. Integrate it with Apple TV and an app store. Sell it for $999.

    Who would buy that? Millions.

    Apple thrives in low-margin industries by differentiating and selling at a premium.
  9. Aldaris macrumors 68000


    Sep 7, 2004
    Salt Lake
    Fully agree! I love the thought of iOS and all it has to offer to the TV, especially with AirPlay! I love it! but I love my Samsung televisions too. (At this point they are really just displays for AppleTV and Dexter when the new season starts.)
  10. Portal83 macrumors regular

    Jun 1, 2009
    Meh. I can't see Apple getting into the TV business just for the hell of it. If/when they do, they'd have to offer something that provides a compelling advantage to other TVs and fits in with their larger business model. A TV with a built-in Apple TV won't cut it.
  11. Yamcha macrumors 68000

    Mar 6, 2008
    If they are competitively priced then I think people may consider buying one, but honestly I think there are a lot great brands for televisions out there, and I don't see how Apple could do well in this market, I think people in general have trust for certain brands, as an example : Samsung, or Sony.. etc.. Where as most people know your not going to get the best with a Visio :p.. The same thing applies to Apple imo.. because they are new in the market..

    But we'll see I guess..
  12. arn macrumors god


    Staff Member

    Apr 9, 2001
    Everyone thought an iPhone was going to be an iPod in a phone.

  13. Cynicalone macrumors 68040


    Jul 9, 2008
    Okie land
    I just don't understand why they would want to do this.

    I rarely watch TV shows on a TV.

    How often do people actually upgrade there TV's?
  14. vznutz macrumors newbie

    Aug 27, 2011
  15. Peace, Aug 27, 2011
    Last edited: Aug 27, 2011

    Peace macrumors Core


    Apr 1, 2005
    Space--The ONLY Frontier
    There won't be a "built-in AppleTV". Think outside the box. If Apple makes a television set there won't be a need for an Apple TV.

    I currently have two Vizio smart televisions with WiFi and built-in internet apps plus an external port that can store SD cards that hold up to 64GB of data.

    Put IOS 6.0 on that television and there is a LOT of potential.

    Layers that have gaming,audio/video libraries and networking with Apple products would be a great product that could be updated any time without adding any hardware to the television.
  16. PstLMac macrumors member

    Jun 9, 2009
    Atl GA
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    I wld guess New TV w/ Apple TV + Face Time and subscribed AT&T account. Don't you think Apple is really trying to push the live face to face communication? Make a call to Grandma from the couch...while watching Air Play or share home video.
  17. Paul7 macrumors newbie

    Jan 19, 2009
    I think four years ago, Apple really *wasn't* working on a phone. Remember, they were working on the iPad first. The iPhone came as a result of that. So it's very possible that in fact, Apple really doesn't think they can make a TV right now when Cook made his comment but that could change in the future.
  18. mocsharp macrumors member

    Dec 7, 2009
    :eek: i'm really.. really.. afraid on getting a "yellow" TV....
  19. sittnick macrumors member

    Jan 9, 2008

    Since the iPad was considered to be a 10" version of an iPhone by top pundits and David Letterman, maybe we should think of the Apple Television as a really, really big iPad!
  20. h0mi macrumors member

    Mar 4, 2007
    A TV would be stupid. Yeah, ios6 on a tv would be nice but if it can't be updated to ios7, then what? A $100 box is easier to update than a $500 or more tv.
  21. inlovewithi macrumors 6502a

    Sep 23, 2009
    It's a great idea, they should charge an insane amount for them. They're grantee to sell a lot of them. It's all about the logo. Like a collectors item.
  22. Icaras macrumors 603


    Mar 18, 2008
    California, United States

    Er, except an iPod and iPhone are similar sized. The difference in size between my 60" Plasma TV and my Apple TV2 is a little bit more noticeable.
  23. Peace macrumors Core


    Apr 1, 2005
    Space--The ONLY Frontier
    Take the components of that apple tv 2 and spread them out over the inside of that 60" plasma and see what you get.

  24. pmz macrumors 68000

    Nov 18, 2009
    Obviously you don't get it. There is no need for Apple to commandeer the dumb display, just to pack inside of it this years latest technology. They can easily do that with a small box over hdmi....oh wait, they already do!!

    What could possibly be offered besides built in FaceTime cam (worthless), that cant be offered through an hdmi box? Absolutely nothing, which is why this rumor is a joke.


    What you get is overpriced nonsense that can't be upgraded year to year.
  25. Laird Knox macrumors 68000

    Jun 18, 2010
    My sources say it will be "2D Pro."

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